Director, Retail Sales - Fresh Produce

FDA

Sales Director responsible for expanding West Coast retail accounts in the perishable produce category. Seeking entrepreneurial sales leader to drive revenue growth and distribution expansion.

Posted 5/15/2026full-timeRemote • California • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

We are seeking a results-driven Sales Director to aggressively expand our presence with West Coast retail accounts in the perishable produce category.
The Sales Director will leverage deep relationships with regional and national grocery retailers to secure new listings, expand distribution, and accelerate sales velocity across fresh and prepared food categories.
This leader owns retail customer strategy and sales performance while ensuring tight alignment with Operations, Supply Chain, Quality, and Marketing to deliver best-in-class service and flawless product execution across a complex, fast-moving business.
You operate with urgency, accountability, and a relentless focus on closing—navigating ambiguity, removing barriers, and turning opportunity into results.
Success in this role will be measured by revenue growth, margin performance, distribution expansion, service levels, and customer satisfaction.

Requirements

What you’ll need

Bachelor’s degree required
8+ years of progressive retail sales leadership experience in perishable or fresh food, produce and Deli preferred.
Demonstrated success opening West Coast grocery retail accounts.
Proven track record of new business wins and distribution expansion.
Proven success managing national and regional retail customers, Costco, Starbucks, Albertsons and Trader Joes to name a few.
Strong financial acumen and pricing discipline, with a focus on topline growth with bottom line focus.
Executive presence with the ability to influence internally and externally.
High urgency, resilience and competitive drive.
Travel is required, most West coast focused, but East coast for Corporate meetings a few times a year.

Benefits

Comp & perks

Competitive compensation package
A robust health and welfare benefits package that includes Life, Health, Dental, Vision
The opportunity to plan for the future with a strong 401(K) including company match
Time to recharge with Paid Time Off annually + Paid Holidays
Career Advancement opportunities and Tuition Assistance to help you achieve your goals and continue your career growth.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

retail sales leadershipbusiness developmentfinancial acumenpricing disciplinerevenue growthdistribution expansioncustomer strategysales performanceaccount managementnegotiation

Soft Skills

results-drivenurgencyaccountabilityinfluenceresiliencecompetitive drivecommunicationrelationship buildingstrategic thinkingproblem solving

Certifications

Bachelor's degree