Sales

• Seeking a results-driven Sales Director to aggressively expand presence with West Coast retail accounts in perishable produce category.
• Leverage deep relationships with regional and national grocery retailers to secure new listings and expand distribution.
• Own retail customer strategy and sales performance while ensuring alignment with Operations, Supply Chain, Quality, and Marketing.
• Measure success by revenue growth, margin performance, distribution expansion, service levels, and customer satisfaction.

Director, Retail Sales – Fresh Produce

• The VP Sales, Fresh Produce - West Retail is responsible for driving revenue growth, profitable market share, and long-term customer partnerships.
• This role owns retail customer strategy, sales performance, while ensuring alignment with Operations, Supply Chain, Quality, and Marketing to deliver best-in-class service and product execution.
• Develop and execute a retail sales strategy aligned with the company’s annual and long-range growth targets.
• Identify and prioritize growth opportunities by channel, customer, category, and SKU.
• Lead annual planning process with EVP, forecasting, and budget development.
• Provide clear, data-backed recommendations to executive leadership.
• Own senior-level relationships with key retail partners and execute joint business plans (JBP) with priority accounts.
• Drive customer-specific pricing, promotions, and assortment strategies.
• Lead resolution of escalated customer issues with solution-oriented feedback.
• Oversee end-to-end sales execution from planning to account management.
• Improve sales efficiency through process simplification and data discipline.

VP, Sales – Fresh Produce

• Inventory & Replenishment - Partner with Walmart’s replenishment and merchandising teams to develop and execute replenishment strategies.
• Support item creation and updates in customer systems (Item360, SupplierOne).
• Monitor inventory levels, forecast demand, and manage stock availability to maximize product presence while minimizing excess.
• Order Management & Fulfillment - Process and manage customer orders accurately, ensuring timely fulfillment and delivery.
• Utilize Walmart systems like Retail Link, GRS, NOVA, and Luminate for order tracking and management.
• Respond promptly to customer inquiries via phone, email, and other channels, providing product, order, and policy information.
• Coordinate internally to resolve order discrepancies, delivery delays, and product quality concerns.
• Data Analysis & Reporting - Provide the sales team with actionable, data-driven insights and recommendations.
• Leverage Retail Link, Scintilla, and Power BI to analyze trends, forecast demand, and monitor performance metrics.
• Generate reports on inventory, sales, OTIF, and SQEP compliance.
• Customer & Cross-Functional Collaboration - Serve as the liaison between F&S Fresh Foods and Walmart/Sam’s Club teams.
• Collaborate with internal teams—customer service, logistics, sales, and production—to meet customer needs.

FDA

Director, Retail Sales – Fresh Produce

VP, Sales – Fresh Produce

Sales & Replenishment Analyst