FCamara Consulting & Training

Product Manager

FCamara Consulting & Training

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • 🇧🇷 Brazil

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Job Level

Mid-LevelSenior

About the role

  • Translate business objectives into product hypotheses and OKRs, ensuring alignment with Marketing, CRM and strategic areas.
  • Build and maintain the Club roadmap, integrating benefits and sponsored coupons.
  • Plan rollouts in waves, with go/no-go criteria and a digital communication plan (App and CRM).
  • Run experiments (fake door, MVP, pilots), defining audience, offer and funnel instrumentation (views → intent → conversion → retention).
  • Orchestrate price/benefit tests and the evolution of the value proposition, assessing product fit and willingness to pay to validate PMF.
  • Prioritize the backlog with engineering, data and design teams, ensuring incremental deliveries (coupon mechanics, screens and journeys).
  • Coordinate technical dependencies when they impact the roadmap.
  • Define and track KPIs for acquisition, activation, engagement, retention and revenue.
  • Lead continuous learning rituals (post-mortems, funnel/cohort analyses) and iterate on benefits/communication to maximize perceived value.

Requirements

  • End-to-end product management experience in B2C subscriptions or loyalty programs.
  • Experience with go-to-market and rollouts, including funnel and cohort instrumentation.
  • Experimentation: fake door, MVP, A/B testing.
  • Digital omnichannel: designing in-app journeys, integration with CRM/Martech and coupon mechanics.
  • Data: KPI modeling, cohort analysis, pricing and elasticity; comfortable working with BI tools.
  • Technical integrations: APIs/SDKs and alignment with engineering teams to ensure delivery.
Benefits
  • Position also open to candidates with disabilities.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
product managementB2C subscriptionsloyalty programsgo-to-market strategyfunnel instrumentationcohort analysisA/B testingKPI modelingpricing strategytechnical integrations
Soft skills
leadershipcommunicationcollaborationstrategic thinkinganalytical thinkingproblem-solvingprioritizationcontinuous learningadaptabilitystakeholder management