Director, Growth – Brand Media
Favor Delivery
full-time
Posted on:
Location Type: Hybrid
Location: Austin • Texas • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Lead, develop and execute a strategic vision for Favor’s paid media program, ensuring a balanced approach between performance marketing and brand-building to drive sustainable growth.
- Own media planning and execution across search, social, display, TV, audio, out-of-home, and other emerging channels, optimizing for efficiency, scale, and impact.
- Manage, mentor, and grow a team of growth and performance marketers, fostering a culture of empowerment, innovation, collaboration, and continuous learning.
- Establish and maintain relationships with media agencies and vendors, ensuring best-in-class strategy, execution, and optimization of media investments.
- Strengthen collaboration with the in-house Brand and Creative team to continuously improve development of compelling, channel-optimized assets that enhance engagement and conversion.
- Work in partnership with Lifecycle Marketing to ensure seamless coordination between paid and owned channels for a cohesive customer journey.
- Partner with Marketing Operations, Product, and Engineering to define requirements for marketing technology and automation, ensuring the right tools and infrastructure are in place for scale.
- Work with Analytics to establish and refine media measurement frameworks, leveraging data to inform decision-making, optimize campaign performance, and prove impact on key business metrics.
- Own and optimize a large-scale media budget, ensuring efficient allocation across channels while testing new opportunities for growth.
- Continuously evaluate new media opportunities and industry trends, identifying ways to innovate and implementing to stay ahead of the competition.
Requirements
- Bachelor’s degree; Masters degree is a plus.
- 10+ years of hands-on experience in growth marketing or media.
- 5+ years of people management experience.
- Deep experience managing Paid Search, Paid Social, Display, Mobile App User Acquisition, Retargeting, Influencer and Streaming and Offline Audio/Video, and OOH media channels and campaigns.
- Expert with Excel/Google Sheets and using data to draw insights that drive strategy.
- Experience in/around a start-up or mobile culture - i.e. you can adapt to quick changes within both the company and mobile industry.
- Deep understanding of attribution, tracking and measurement, incrementality, media mix modeling, etc.
- Ability to work and thrive in a fast-paced and high-pressure environment.
- Self-directed, proactive and able to define and execute projects independently.
- Excellent communication skills and ability to work effectively across departments and teams.
Benefits
- We offer premium health, vision, dental, and life insurance, alongside 401(k) options.
- Favor delivery fee credit and H-E-B discounts!
- Unlimited PTO for salaried employees and ample vacation time to all team members.
- Encourage personal growth and education through Intern(al)ships and Learning Labs taught by Favor team members and external facilitators.
- Foster community through Employee Resource Groups (ERGs), company-wide events, happy hours, and regular connection opportunities.
- Committed to diversity, equity, and inclusion and review all resumes and qualifications with an open mind.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
growth marketingmedia planningpaid searchpaid socialdisplay advertisingmobile app user acquisitionretargetinginfluencer marketingstreaming mediamedia mix modeling
Soft skills
people managementcommunicationcollaborationinnovationproactivityself-directionstrategic visionmentoringcontinuous learningadaptability
Certifications
Bachelor's degreeMaster's degree