FastSpring

Campaign Marketing Manager

FastSpring

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $105,000 - $119,000 per year

About the role

  • Plan and execute multi-channel demand generation campaigns targeting video game publishers, developers, and studios.
  • Own the end-to-end campaign lifecycle: strategy, messaging, execution, optimization, and reporting.
  • Drive qualified lead acquisition across inbound and outbound channels.
  • Collaborate closely with the Sales team to align campaign targeting, lead generation, and execution.
  • Partner with the Product Marketing team to ensure campaign messaging aligns with product positioning, use cases, and differentiators.
  • Collaborate with the broader Marketing team to refine assets such as landing pages, case studies, and event materials.
  • Define success metrics and KPIs for each campaign, including lead generation and revenue.
  • Analyze campaign performance to inform future campaign planning.
  • Present clear, actionable insights to company leadership.
  • Maintain a strong understanding of trends in payments and monetization in the video game industry.
  • Travel 2x per quarter for events and team on-sites.
  • Have fun!

Requirements

  • 5+ years of experience in B2B marketing, campaign management, or demand generation.
  • Proven track record of driving measurable growth via multi-channel campaigns.
  • Analytical skills with experience using CRM and marketing automation tools (e.g., Salesforce).
  • Strong cross-functional collaboration skills.
  • Excellent project management skills with the ability to manage several campaigns simultaneously.
  • Experience working in or with the video game industry is required.
Benefits
  • Corporate bonus plan
  • Variety of benefits to employees
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationcampaign managementlead acquisitionmulti-channel campaignsKPI definitioncampaign performance analysisproject management
Soft Skills
cross-functional collaborationanalytical skillscommunication skills