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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B marketing strategies, campaign development, and data-driven decision-making. Proficient in utilizing analytics and business intelligence tools to drive growth and optimize marketing initiatives.
Highest-signal resume keywords
B2B Marketing ExperienceGo-To-Market Strategy DevelopmentData Analysis and KPI MonitoringGoogle Analytics and Google Ads ProficiencyMicrosoft Office Advanced Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
B2B MarketingCampaign DevelopmentData AnalysisKPI MonitoringGo-To-Market StrategyBusiness GenerationCommercial ResultsMarket Opportunity AnalysisCreative Concept DevelopmentFinancial Management
Soft Skills
Analytical SkillsCommunication SkillsCollaborationStrategic ThinkingPresentation Skills
Tools & Technologies
Google AnalyticsGoogle AdsMeta AdsLooker StudioPower BITrelloMonday.com
Certifications & Qualifications
Bachelor’s Degree in MarketingPostgraduate Degree in Digital Marketing
Industry Keywords
B2B MarketingDemand GenerationCustomer JourneyMedia PlanningMarketing Initiatives
Tech Stack
Tools & technologiesGo
About the role
Key responsibilities & impact- Responsible for strategically and operationally leading B2B marketing initiatives, connecting planning, communications, media and demand generation to drive growth, relationships and conversion across the entire customer journey.
- Develop B2B marketing strategies aligned with the area's commercial and growth objectives.
- Structure Go-To-Market strategies for the launch of B2B products, services and solutions.
- Develop campaigns, communication plans and creative concepts for the area's strategic initiatives.
- Develop and monitor media plans and full-funnel strategies.
- Track results and produce strategic analyses to support decision-making.
- Create executive presentations, diagnostics and other strategic materials for the area.
- Act as a bridge between internal teams and external partners.
- Support the financial and operational management of marketing initiatives.
- Monitor trends, benchmarks and market opportunities relevant to the B2B segment.
Requirements
What you’ll need- Bachelor’s degree in Advertising, Marketing, or a related field.
- Postgraduate degree or specialization in Digital Marketing, Digital Communication or related areas is a plus.
- Proven experience in B2B marketing with a focus on business generation and commercial results.
- Advanced knowledge of Microsoft Office, especially Excel and PowerPoint.
- Experience with Google Analytics, Google Ads and Meta Ads.
- Experience with Business Intelligence tools (Looker Studio, Power BI or similar).
- Familiarity with project and task management tools such as Trello, Monday.com or similar.
- Strong analytical skills for data interpretation, monitoring KPIs and generating insights to inform decision-making.
Benefits
Comp & perks- Medical and Dental Coverage: We support your health and peace of mind with quality medical and dental coverage.
- Pharmacy Partnership: Exclusive discounts on medications to facilitate access to healthcare.
- Life Insurance: Protection and security for you and your family at every stage of life.
- Meal Allowance and Transportation Allowance: Essential benefits for your daily routine with convenience.
- Wellhub: Access to gyms and a variety of sports activities to promote physical health and well-being.
- Funeral Assistance: Specialized support and care during difficult times.
- QualiFast Program: Our health and well-being program offers nutritional care, psychological support (psychotherapy sessions via Wellz), social assistance, hospitalization follow-up, primary health care (APS), a special program for pregnant employees (First Steps) and financial education through Saber Financeiro.
- SaberFast Corporate University: Online platform with training and development programs for continuous career growth.
- Discounts and Partnerships with Educational Institutions: Support for your academic and professional development with special conditions for courses and degree programs.