Senior CRM Analyst

fastshop

Analista CRM Sênior at Fast Shop developing customer relationship strategies and executing omnichannel campaigns. Collaborating with internal teams to optimize customer lifecycle and performance metrics.

Posted 4/27/2026full-timeSão Paulo • 🇧🇷 BrazilSeniorWebsite

Tech Stack

Tools & technologies

OracleSQL

About the role

Key responsibilities & impact

Responsible for developing and executing customer relationship strategies that drive customer growth and retention in the digital environment, with a special focus on the e-commerce channel.
Work strategically on omnichannel campaigns (integrating email, SMS, push notifications, WhatsApp), using data for effective segmentation, personalization and automation.
Collaborate with multiple internal teams to ensure CRM initiatives are aligned with business objectives, optimizing the customer lifecycle and maximizing performance indicators.
Plan, create and implement omnichannel CRM strategies, ensuring integration between digital and offline channels and alignment with campaign calendars and conversion and retention goals.
Develop automated and segmented relationship journeys focused on acquisition, engagement, retention and re-engagement throughout the customer lifecycle.
Define and monitor strategic performance metrics (KPIs) such as open rate, click-through rate (CTR), conversion, churn, LTV and campaign ROI, translating these data into insights and recommendations for continuous optimization of campaigns.
Define advanced customer base segmentations, including behavioral clusters and lifecycle segments, to enable more personalized and effective communications.
Conduct A/B tests, multivariate tests and continuous improvement cycles.
Collaborate with business teams — such as Product, Digital Marketing, Data and E-commerce — to ensure CRM actions are cohesive with commercial strategies, expected results and market priorities.
Contribute to the definition of operational best practices and data governance, ensuring quality, consistency and integrity of the databases used in campaigns.

Requirements

What you’ll need

Bachelor's degree in Marketing, Communication, Business Administration or related fields.
Postgraduate degree or certifications in CRM, Digital Marketing, Customer Experience or related areas are desirable.
Experience with automation and CRM platforms (Insider, Braze, Salesforce, Adobe, Oracle, RD Station, etc.).
Strong understanding of the customer journey, base segmentation, triggers and lifecycle.
Knowledge of metrics such as engagement, conversion, LTV, churn and campaign ROI.
Growth mindset and experience with A/B testing.
Excellent communication skills and ability to lead projects and influence business decisions.
SQL skills for data handling and familiarity with Databricks are a plus.
Familiarity with technology tools and agile methodologies is desirable to facilitate integration with technical teams and speed of delivery.
Collaborative and proactive profile with a continuous learning mindset.

Benefits

Comp & perks

Medical and Dental Insurance: We care for your health and peace of mind with quality medical and dental coverage.
Pharmacy Partnership: Exclusive discounts on medications to facilitate access to healthcare.
Life Insurance: Protection and security for you and your family at every stage of life.
Meal Voucher and Transportation Voucher: Essential benefits for your daily routine with convenience and practicality.
Wellhub: Access to gyms and a variety of sports activities to promote your physical health and well-being.
Funeral Assistance: Specialized support and care in delicate moments.
QualiFast Program: Our health and well-being program offers nutritional care, psychological support (including psychotherapy sessions via Wellz), social assistance, hospitalization follow-up, primary health care (PHC), a special program for pregnant women (First Steps) and financial education through Saber Financeiro.
SaberFast Corporate University: Online platform with training and development opportunities for continuous career growth.
Discounts and Partnerships with Educational Institutions: Support for your academic and professional growth with special conditions on courses and degree programs.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

CRMdigital marketingcustomer experienceautomationA/B testingSQLdata handlingbase segmentationperformance metricscustomer journey

Soft Skills

communication skillsleadershipcollaborationproactivegrowth mindsetinfluenceproject managementcontinuous learning

Certifications

Bachelor's degree in MarketingBachelor's degree in CommunicationBachelor's degree in Business AdministrationPostgraduate degree in CRMPostgraduate degree in Digital MarketingPostgraduate degree in Customer Experience