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Regional Product Marketing Executive
FastLane GroupProduct Marketing Officer supporting Hong Kong operations for a tech manufacturer. Develop marketing content and support digital initiatives to strengthen global brand presence.
Tech Stack
Tools & technologiesERP
About the role
Key responsibilities & impact- Develop and maintain product catalogues, datasheets, technical specifications, operation manuals, presentations, and other marketing collateral.
- Create engaging product content, including product highlights, application use cases, website copy, and customer success stories.
- Organize and maintain product images, technical diagrams, videos, and other marketing assets.
- Liaise with factories and internal teams to ensure product information remains accurate, consistent, and up to date.
- Support digital marketing activities, including EDM campaigns, LinkedIn, and other online promotional initiatives.
- Maintain and update website content to ensure product information is current and well-structured.
- Assist with basic SEO and SEM activities to improve online visibility.
- Develop social media content, product announcements, and video scripts to enhance brand awareness.
- Maintain and update customer information within the ERP and marketing databases.
- Manage and maintain product information in the ERP system.
- Provide overseas sales teams with product information, marketing materials, technical documentation, and product images in a timely manner.
- Assist in planning exhibitions, trade shows, and product display activities.
- Monitor industry trends, customer applications, and market developments.
- Conduct market research to support overseas business expansion.
- Work closely with Marketing, Sales, Product, and Factory teams to ensure consistent product messaging and branding.
Requirements
What you’ll need- Bachelor's Degree in Marketing, Business, Communications, Engineering, or a related discipline.
- At least 2–5 years of experience in product marketing, B2B marketing, technical marketing, or a related field.
- Experience creating product marketing materials, catalogues, presentations, and digital content.
- Familiarity with website content management, social media marketing, and basic SEO is an advantage.
- Strong project management and organizational skills, with the ability to manage multiple tasks simultaneously.
- Self-motivated, detail-oriented, and able to work independently in a remote working environment.
- Strong interpersonal and communication skills with the ability to collaborate across different departments and regions.
Benefits
Comp & perks- Primarily a Work From Home (WFH) arrangement.
- Opportunity to work with a Hong Kong-based technology company serving global markets.
- Exposure to international B2B marketing and overseas business development.
- Collaborative and fast-paced working environment with opportunities for professional growth.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Product Marketing MaterialsDigital Content CreationWebsite Content ManagementTechnical DocumentationMarket ResearchCataloguesPresentationsTechnical SpecificationsOperation ManualsMarketing Collateral
Soft Skills
Strong Interpersonal SkillsCommunication SkillsDetail-OrientedSelf-MotivatedOrganizational Skills
Certifications
Bachelor's Degree in MarketingBachelor's Degree in BusinessBachelor's Degree in CommunicationsBachelor's Degree in Engineering