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Regional Product Marketing Executive
FastLane GroupProduct Marketing Officer supporting Hong Kong operations for a tech manufacturer. Develop marketing content and support digital initiatives to strengthen global brand presence.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing, including the development of marketing collateral, digital content creation, and effective communication across teams. Proficient in managing product information within ERP systems and supporting digital marketing initiatives to enhance brand visibility.
Highest-signal resume keywords
Product MarketingContent CreationProject ManagementSEOB2B Marketing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product Marketing MaterialsDigital Content CreationWebsite Content ManagementTechnical DocumentationMarket ResearchCataloguesPresentationsTechnical SpecificationsOperation ManualsMarketing Collateral
Soft Skills
Strong Interpersonal SkillsCommunication SkillsDetail-OrientedSelf-MotivatedOrganizational Skills
Tools & Technologies
ERP SystemSocial Media MarketingDigital MarketingEDM CampaignsOnline Promotional Initiatives
Certifications & Qualifications
Bachelor's Degree in MarketingBachelor's Degree in BusinessBachelor's Degree in CommunicationsBachelor's Degree in Engineering
Industry Keywords
B2B MarketingProduct CataloguesCustomer Success StoriesMarket DevelopmentsExhibitionsTrade Shows
Tech Stack
Tools & technologiesERP
About the role
Key responsibilities & impact- Develop and maintain product catalogues, datasheets, technical specifications, operation manuals, presentations, and other marketing collateral.
- Create engaging product content, including product highlights, application use cases, website copy, and customer success stories.
- Organize and maintain product images, technical diagrams, videos, and other marketing assets.
- Liaise with factories and internal teams to ensure product information remains accurate, consistent, and up to date.
- Support digital marketing activities, including EDM campaigns, LinkedIn, and other online promotional initiatives.
- Maintain and update website content to ensure product information is current and well-structured.
- Assist with basic SEO and SEM activities to improve online visibility.
- Develop social media content, product announcements, and video scripts to enhance brand awareness.
- Maintain and update customer information within the ERP and marketing databases.
- Manage and maintain product information in the ERP system.
- Provide overseas sales teams with product information, marketing materials, technical documentation, and product images in a timely manner.
- Assist in planning exhibitions, trade shows, and product display activities.
- Monitor industry trends, customer applications, and market developments.
- Conduct market research to support overseas business expansion.
- Work closely with Marketing, Sales, Product, and Factory teams to ensure consistent product messaging and branding.
Requirements
What you’ll need- Bachelor's Degree in Marketing, Business, Communications, Engineering, or a related discipline.
- At least 2–5 years of experience in product marketing, B2B marketing, technical marketing, or a related field.
- Experience creating product marketing materials, catalogues, presentations, and digital content.
- Familiarity with website content management, social media marketing, and basic SEO is an advantage.
- Strong project management and organizational skills, with the ability to manage multiple tasks simultaneously.
- Self-motivated, detail-oriented, and able to work independently in a remote working environment.
- Strong interpersonal and communication skills with the ability to collaborate across different departments and regions.
Benefits
Comp & perks- Primarily a Work From Home (WFH) arrangement.
- Opportunity to work with a Hong Kong-based technology company serving global markets.
- Exposure to international B2B marketing and overseas business development.
- Collaborative and fast-paced working environment with opportunities for professional growth.