Zone Director – NE Region

Farmers Insurance

Zone Director developing and executing distribution strategies for independent agency channel in multiple states. Leading recruitment, coaching, and team performance management across the region.

Posted 7/24/2026full-timeKentucky, Pennsylvania, Virginia, West Virginia • 🇺🇸 United StatesLead💰 $121,350 - $202,730 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing strategic business plans within the insurance industry, with a strong focus on sales team leadership, performance management, and effective communication. Proficient in analyzing financial data and market trends to drive profitable growth and implement successful sales strategies.

Highest-signal resume keywords

Sales Team LeadershipStrategic Business PlanningPerformance ManagementAnalytical SkillsEffective Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Business Plan DevelopmentSales Strategy ExecutionFinancial Data AnalysisMarket Trend AnalysisCoaching and Mentoring

Soft Skills

Leadership SkillsCritical ThinkingDecision-MakingProblem-SolvingTime Management

Tools & Technologies

Microsoft Office SuiteAgency Management SystemsComparative Raters

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

Insurance IndustrySalesMarketingDistributionRegulatory Activity

About the role

Key responsibilities & impact

Collaborates in the development and execution of strategic business plans for Foremost and Bristol West products in the independent agency channel for assigned states.
Drives the execution of state distribution strategies, ensuring alignment with product and underwriting partners.
Directs the overall state team strategy to achieve profitable growth across product lines.
Leads the recruitment, development, training, and coaching of field sales staff.
Develops and implements short-, mid-, and long-term objectives, strategies, and action plans.
Supports the development of Territory Managers and agency growth plans.
Manages performance of direct reports.
Creates and recommends training programs, policies, and practices to ensure a well-equipped sales force.
Plans, directs, and coordinates all sales-related activities to achieve revenue goals.
Formulates and oversees sales/marketing plans and promotions to stimulate profitable sales growth.
Identifies target markets and directs efforts in training, sales, marketing support, and research.
Acts as an advocate by recommending new products, services, and field initiatives.
Ensures regular, clear, and consistent cross-functional communication with product management, underwriting, executive management, and agency partners.
Serves as a communication bridge between Foremost and other internal and external groups.
Collaborates with marketing and training teams to develop educational materials and strategies.
Responsible for the initiation, positioning, and distribution of products and product enhancements.
Implements rate and product changes while ensuring successful communication and training.
Assesses industry trends to identify new opportunities and implement them effectively.
Use quantitative knowledge to influence future products and rate changes.
Coordinates field-facing activities, programs, and promotions to align with business objectives.
Performs other duties as assigned while contributing to the overall success of the zone and organization.
Reviews quarterly updates on regional objectives and makes necessary revisions to achieve goals.
Evaluates and develops field sales force objectives and plans to ensure the achievement of sales goals.
Tracks and reports progress of sales programs and contests to business unit management.
Stays informed of competitive, legislative, and regulatory activity within assigned states.
Ensures understanding and implementation of technology in the sales process to maximize effectiveness.

Requirements

What you’ll need

Bachelors degree required
Minimum seven years of experience in the insurance industry, preferably in sales, marketing, or distribution
Experience leading and managing sales teams preferred
Effective leadership skills
Proven leadership, critical thinking, decision-making, problem-solving, change management, and organizational skills
Proven ability to coach and mentor others while fostering a high-performance culture among team
Demonstrated analytical skills
Proven ability to plan strategically and tactically
Proven ability to develop and execute business plans and achieve successful results
Strong verbal communication and listening skills
Demonstrated written communication skills
Demonstrated time management and priority setting skills
Ability to analyze and interpret financial data
Able to analyze financial results and market trends to manage performance and changes with products and pricing
Possesses strong technical aptitude
Proficient in the use of current technology including Microsoft Office suite, agency management systems, and comparative raters.

Benefits

Comp & perks

401(k)
Medical
Dental
Vision
Health Savings and Flexible Spending Accounts
Life Insurance
Paid Time Off
Paid Parental Leave
Tuition Assistance