Account Executive

• This position is accountable for the Affinity revenue growth and profitability from the development and management of small to medium Affinity group cases within the personal lines’ insurance business.
• Demonstrates a strong understanding of institutional sales and B-B-C (business to business to consumer) sales channels.
• Ability to create, plan and articulate programs that help National Affinity Groups drive membership value utilizing Farmers products and services.
• Analyzes, plans and targets institutional level Group Affinity prospects.
• Thoroughly vets prospects with product, underwriting, legal, finance and marketing teams to ensure the business written through the Affinity will drive profitable growth for the organization.
• Leads all new Affinity Group sales activity throughout their Assigned Territory.
• Responsible for the attainment of profitable, enterprise level sales of the personal lines, Group Direct business.
• Partners with product and underwriting teams to assess business risk and seeks to improve profitability via rate and tiering changes, addition of valued groups and removal of groups that are detrimental to the Affinity business.

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