FarmAct

Performance Marketing

• Responsible for overall digital marketing performance from strategy through execution
• Develop, manage and optimize performance marketing channels (SEA, Paid Social, Display, etc.)
• Build and scale an efficient marketing funnel from awareness to conversion
• Run data-driven A/B tests on landing pages, creatives, ads and audiences
• Monitor and optimize key KPIs (CPC, CPA, ROAS, conversion rate, CTR)
• Work closely with design, content and sales teams to shape campaigns

Performance Marketing Manager