Senior Category Analyst

Farmácias app | Delivery | By GrupoSC

Category Analyst at Farmácias APP conducting strategic analysis on performance and trends in a hybrid work environment. Collaborating with various departments for optimal portfolio management.

Posted 5/12/2026full-timeSão Paulo • 🇧🇷 BrazilSeniorWebsite

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Work on strategic category analysis, monitoring performance indicators such as profitability, turnover, coverage and portfolio efficiency;
Develop structured analyses by category, brand, SKU and assortment, identifying trends, opportunities and performance deviations;
Identify gaps, duplicates, stockouts, commercial opportunities and risks within the product portfolio;
Support the development and evolution of the Portfolio Relevance Index, ensuring methodological consistency and a strategic perspective;
Prepare category diagnostics in an “as is / to be” model, proposing plans for assortment evolution and optimization;
Produce strategic recommendations for category evolution, assortment prioritization and portfolio expansion;
Support decisions related to prioritization of product onboarding, shelf placement and product availability across sales channels;
Partner with Commercial, Marketing, Product, Data, Technology and Operations teams to ensure strategic alignment and execution of initiatives;
Work together with the Catalog team to prioritize corrections, standardization and enrichment of product information;
Build and monitor KPIs, reports and dashboards to support decision-making;
Contribute to the definition and evolution of methodologies, processes and governance within Category Management;
Prepare executive presentations, analytical materials and reports for stakeholders and leadership;
Support continuous improvement, automation and analytics initiatives applied to category management;
Monitor market trends, consumer behavior and competitor activity to inform strategic decisions.

Requirements

What you’ll need

Bachelor’s degree completed in Business Administration, Economics, Marketing, Engineering, Pharmacy or related fields.
Experience in Category Management, Trade Marketing, Portfolio Management or Commercial Intelligence.
Experience in performance analysis, building strategic recommendations and data-driven decision making.
Advanced Excel or Google Sheets skills.
Knowledge of BI tools such as Power BI, Tableau or Looker Studio is a plus.
Strong analytical ability, business acumen and data synthesis skills.
Collaborative profile with good communication, influencing skills, prioritization ability and result orientation.
Autonomy, resilience, ownership mindset and ability to operate in dynamic environments.
Courses or certifications in Excel, BI, Analytics, Trade Marketing or Commercial Management are a plus.

Benefits

Comp & perks

Meal allowance
Meal voucher
Total Pass (commuting benefit)
Health insurance
Dental plan
Life insurance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

category analysisperformance analysisdata-driven decision makingstrategic recommendationsassortment optimizationKPI monitoringdata synthesisportfolio managementcommercial intelligencemarket trend analysis

Soft Skills

analytical abilitybusiness acumencollaborationcommunicationinfluencing skillsprioritizationresult orientationautonomyresilienceownership mindset

Certifications

Excel certificationBI certificationAnalytics certificationTrade Marketing certificationCommercial Management certification