Farmácias app | Delivery | By GrupoSC

Marketing

• Create and coordinate materials on sales platforms (MKPlace, Lean, VTEX, etc.), storefront displays, promotions and presentations intended for sellers;
• Develop campaigns and promotional actions aligned with strategic planning;
• Research and produce benchmarks to identify the best solutions for materials and services;
• Develop and present collections and promotional products for internal teams and clients;
• Monitor and ensure standardization of the company’s visual communication;
• Responsible for analysis of organic, direct and referral traffic, and SEO;
• Prepare a monthly report with channel results, proposing insights and performance improvements;
• Serve as the point of contact for storefronts, promotions and sellers for internal clients of the Farmácias App (Commercial, Operations, Customer Service).

Senior Marketing Analyst – Focus on Storefronts

Growth Marketing

• Lead the definition and execution of data-driven Growth strategy, focusing on acquisition, retention, loyalty and maximizing LTV
• Manage and develop the Growth team, promoting high performance, ongoing training and alignment with the company's strategic objectives
• Structure and monitor growth goals and KPIs, ensuring predictability and scalability of results
• Oversee in-depth analysis of customer behavior using BI, CRM and analytics tools, ensuring generation of strategic insights
• Define media and channel investment strategy, allocating budget efficiently to maximize ROI
• Manage and optimize key acquisition and relationship channels (paid and organic media, CRM, loyalty programs, apps, among others)
• Ensure data integration and governance across multiple sources (CRM, media, app, sales platforms), promoting a unified customer view
• Monitor performance, conversion and churn metrics, proposing strategic action plans and structuring continuous improvement processes
• Work cross-functionally with Marketing, Technology, Sales and Product teams to ensure strategic alignment and efficient execution
• Serve as a technical and strategic point of reference for media tools, measurement, tracking, attribution and digital campaigns.

Growth Manager

Sales

• Manage a portfolio of active customers after onboarding;
• Perform consultative post-sales activities, not just reactive support;
• Conduct follow-up meetings (check-ins) with customers;
• Monitor customer success metrics;
• Identify churn risks and take preventive action;
• Advise customers on best practices, strategies and optimizations;
• Log interactions, action plans and status in the CRM;
• Work collaboratively with cross-functional teams;
• Identify upsell and cross-sell opportunities;
• Sell ad space and sponsorships to pharmacies (Media Kit);
• Support retention and reactivation campaigns;
• Contribute to process improvements and playbooks.

Customer Success Consultant – Retention

• Desenvolver e executar estratégias de Growth orientadas por dados, com foco em aquisição, retenção e fidelização de clientes.
• Analisar profundamente o comportamento do cliente utilizando ferramentas de BI, CRM e analytics.
• Identificar oportunidades de investimento em mídia e canais, definindo o time de promoção ideal para cada perfil de cliente.
• Gerenciar e otimizar canais de comunicação e vendas, incluindo mídia paga, orgânica, programas de fidelidade e aplicativos.
• Monitorar e interpretar dados de performance, perdas e conversões, propondo ações de melhoria contínua.
• Integrar e cruzar dados de diferentes fontes (CRM, mídia, app, etc.) para gerar insights acionáveis.
• Atuar de forma estratégica na definição e acompanhamento de KPIs de crescimento.
• Promover a interação entre equipes multidisciplinares (marketing, tecnologia, comercial) para garantir alinhamento e execução eficaz.
• Ser referência em ferramentas de controle de mídia, instalação de apps e gestão de campanhas.

Senior Marketing Analyst – Focus on Storefronts

Growth Manager

Customer Success Consultant – Retention

Coordenador de Growth