Farmácias app | Delivery | By GrupoSC

Backend Engineer

• Develop and maintain back-end services and APIs using .NET (C#);
• Design, implement, and optimize back-end system architectures, ensuring the performance and scalability of solutions;
• Collaborate with front-end, design, and product teams to ensure solutions meet customer and company requirements;
• Write clean, efficient, and well-documented code, following development best practices and coding standards;
• Implement automated tests (unit and integration) to ensure code quality and reliability;
• Actively participate in code reviews, suggesting improvements and helping the team maintain project quality;
• Identify and resolve production issues, ensuring application stability and availability;
• Stay up to date with new technologies and best practices related to back-end development, proposing improvements to existing projects;
• Contribute to the planning and estimation of new projects, providing technical input;

Mid-level Back End Developer

Marketing

• Create and coordinate materials on sales platforms (MKPlace, Lean, VTEX, etc.), storefront displays, promotions and presentations intended for sellers;
• Develop campaigns and promotional actions aligned with strategic planning;
• Research and produce benchmarks to identify the best solutions for materials and services;
• Develop and present collections and promotional products for internal teams and clients;
• Monitor and ensure standardization of the company’s visual communication;
• Responsible for analysis of organic, direct and referral traffic, and SEO;
• Prepare a monthly report with channel results, proposing insights and performance improvements;
• Serve as the point of contact for storefronts, promotions and sellers for internal clients of the Farmácias App (Commercial, Operations, Customer Service).

Senior Marketing Analyst – Focus on Storefronts

Growth Marketing

• Lead the definition and execution of data-driven Growth strategy, focusing on acquisition, retention, loyalty and maximizing LTV
• Manage and develop the Growth team, promoting high performance, ongoing training and alignment with the company's strategic objectives
• Structure and monitor growth goals and KPIs, ensuring predictability and scalability of results
• Oversee in-depth analysis of customer behavior using BI, CRM and analytics tools, ensuring generation of strategic insights
• Define media and channel investment strategy, allocating budget efficiently to maximize ROI
• Manage and optimize key acquisition and relationship channels (paid and organic media, CRM, loyalty programs, apps, among others)
• Ensure data integration and governance across multiple sources (CRM, media, app, sales platforms), promoting a unified customer view
• Monitor performance, conversion and churn metrics, proposing strategic action plans and structuring continuous improvement processes
• Work cross-functionally with Marketing, Technology, Sales and Product teams to ensure strategic alignment and efficient execution
• Serve as a technical and strategic point of reference for media tools, measurement, tracking, attribution and digital campaigns.

Mid-level Back End Developer

Senior Marketing Analyst – Focus on Storefronts

Growth Manager