Senior Marketing Data and Analytics Manager

Fannie Mae

Senior Manager for marketing analytics at Fannie Mae building AI-enabled analytics function. Leading data strategies and insights to enhance marketing performance and decision-making across the enterprise.

Posted 4/30/2026full-timeReston • District of Columbia, Virginia • 🇺🇸 United StatesSenior💰 $155,000 - $209,000 per yearWebsite

Tech Stack

Tools & technologies

PythonSQLTableau

About the role

Key responsibilities & impact

Build and lead a high-impact analytics function
Develop and scale a best-in-class team, operating model, and roadmap that positions data and analytics as core drivers of marketing and business strategy.
Drive executive decision-making through data and storytelling
Translate complex analyses into clear, compelling narratives and recommendations; confidently present insights to senior leadership and influence enterprise priorities.
Embed AI and advanced analytics into marketing
Develop and apply predictive models, segmentation, CLV frameworks, and AI/ML-driven approaches to improve targeting, personalization, and performance.
Own performance measurement and optimization
Lead digital analytics, experimentation, SEO, and on-site search measurement - connecting insights across the customer journey to drive continuous optimization.
Deliver scalable insights and self-service capabilities
Design KPI frameworks, dashboards, and reporting that simplify complexity, accelerate decisions, and enable broader access to insights.
Partner across the enterprise to enable data-driven marketing
Collaborate with Marketing, Product, and Technology teams as well as our vendors and media agency to improve data quality, governance, and infrastructure readiness for advanced analytics and AI use cases.
Drive organizational change
Champion a data- and AI-driven culture; influence stakeholders across a large, complex organization to adopt new ways of working.

Requirements

What you’ll need

6 years of experience in marketing analytics, data strategy, or measurement.
Prior experience having built, scaled, and led a marketing analytics function in a complex large organization.
Executive presence; able to influence and communicate with senior leaders.
Marketing analytics expertise: A/B testing, segmentation, forecasting, measurement frameworks.
Hands-on skills with Python or R, and BI/web analytics tools (e.g., Tableau, Power BI, Data Studio, or Google Analytics).
Experience applying AI/ML to marketing use cases with measurable impact.
Experience with relational databases, including SQL development, data modeling, and query optimization.
Experience working with multiple, large unstructured datasets to drive actions that improve marketing performance.
Marketing funnel/customer journey and omnichannel measurement (including search, web, email, paid media) experience.
At least 3+ years of people managing experience, managing 3 or more direct reports.
Shows curiosity and adaptability in learning and responsibly applying new technologies, including artificial intelligence, to reimagine how we work.

Benefits

Comp & perks

Health, Life, Voluntary Lifestyle, and other benefits and perks that enhance an employee's physical, mental, emotional, and financial well-being

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing analyticsdata strategymeasurement frameworksA/B testingsegmentationforecastingpredictive modelsAI/ML applicationsSQL developmentdata modeling

Soft Skills

executive presenceinfluencecommunicationcuriosityadaptabilityleadershipcollaborationstorytellingorganizational changedata-driven culture