Fannie Mae

Digital Content Strategist

Fannie Mae

full-time

Posted on:

Location Type: Hybrid

Location: Reston • Virginia • Washington • United States

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Salary

💰 $96,000 - $124,000 per year

About the role

  • Lead digital content strategy, planning, writing, and refinement across websites, email, and other channels.
  • Partner with SEO and analytics teams to establish content hierarchy and develop the enterprise’s new content strategy.
  • Write and optimize compelling content in the brand voice; evaluate existing content to identify gaps improvement opportunities.
  • Train marketers on writing for digital channels, internal AI search, SEO/AEO/GEO/SEM, accessibility, channel conventions, and metadata/tagging best practices.
  • Serve as the liaison between marketing, product, brand, UX, and IT for cross-channel digital content initiatives.
  • Develop and govern content workflows within content management/web content management systems (CMS/WCM) and other content activation systems (e.g., marketing automation, website).
  • Audit digital content experiences to improve engagement, discoverability, and conversion.
  • Collaborate with digital teams to test and optimize content across channels and journeys.
  • Build and maintain metadata models and tagging frameworks across all content types.
  • Publish, update, and manage content across CMS/WCM, DAM, and marketing automation platforms.

Requirements

  • 4 years of professional experience in digital content strategy, content creation, and technical writing
  • Bachelor’s degree
  • Exceptional written and verbal communication skills with a strong writing portfolio showcasing content for technical and non-technical audiences
  • Proven expertise writing for AI products, such as chatbots, virtual assistants, or other conversational interfaces
  • Demonstrated expertise creating/organizing/tagging content for SEO/AEO/GEO crawlers
  • Experience conducting website content audits, inventories, and taxonomy/metadata development
  • Familiarity with digital accessibility standards and content management systems
  • Strong analytical, project management, and collaboration skills, with the ability to manage multiple priorities in fast-paced, cross-functional environments.
Benefits
  • Health insurance
  • Life insurance
  • Flexible work arrangements
  • Professional development opportunities
  • Bonuses
  • Stock options
  • Equipment allowances
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital content strategycontent creationtechnical writingSEOAEOGEOSEMmetadata developmentcontent auditscontent optimization
Soft Skills
written communicationverbal communicationproject managementcollaborationanalytical skillstrainingcontent evaluationcross-functional teamworkorganizational skillsability to manage multiple priorities