Senior Associate, Enterprise Marketing
Fannie Mae
full-time
Posted on:
Location Type: Hybrid
Location: Reston • District of Columbia • Virginia • United States
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Salary
💰 $96,000 - $124,000 per year
Job Level
About the role
- Research and identify changes in the marketing environment or competitive strategies and evaluate, adjust, or redraft the organization's marketing plan and philosophy.
- Develop creative briefs and work closely with internal and external agencies to develop compelling campaign creative and messaging.
- Create and deliver content optimized for different marketing channels and audience segments, including website, display, social media, video, articles, case studies, email marketing, and more in support of key business objectives.
- Bring marketing experience and ideas to target and connect top talent with rewarding careers at Fannie Mae through integrated marketing.
- Collaborate with Talent Acquisition to craft compelling stories and campaigns that showcase Fannie Mae’s culture and employee value proposition (EVP), attracting candidates and building a strong talent pipeline.
- Translate data, insights, and trends into actionable content strategies.
- Leverage research and data to assess performance, prioritize areas for continuous improvement, and uncover new ways to meet audience needs.
- Clearly present information to both internal and external audiences verbally or in writing in a way that is engaging and easy to understand.
- Analyze social media data to derive actionable insights, leveraging metrics and trends to inform and optimize content strategies, improve audience engagement, and drive continuous improvement in publishing performance.
Requirements
- 2 years related experience in digital marketing and social media strategy
- Experience creating and optimizing marketing content for website, display, social media, video, articles, or email marketing, etc.
- Experience developing creative briefs and working with internal and external agencies to develop compelling campaign creative and messaging.
- Strong analytical skills and ability to interpret data, consumer insights, and market research findings.
- Exceptional communication, presentation, and interpersonal abilities, with a proven capacity to influence and collaborate across teams.
- Ability to build strong, collaborative relationships and ensure alignment on strategic priorities.
- Ability to prioritize and manage multiple projects and deadlines in a fast-paced environment.
- Self-starter who is comfortable navigating ambiguity and proactively solving problems.
Benefits
- Health, Life, Voluntary Lifestyle, and other benefits and perks that enhance an employee's physical, mental, emotional, and financial well-being
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital marketingsocial media strategycontent creationcampaign developmentdata analysismarket researchcontent optimizationcreative brief developmentaudience segmentationemail marketing
Soft Skills
analytical skillscommunication skillspresentation skillsinterpersonal skillscollaborationrelationship buildingproject managementproblem solvingself-starteradaptability