Marketing Lead Associate – Brand Strategy
Fannie Mae
full-time
Posted on:
Location Type: Hybrid
Location: Reston • District of Columbia • Virginia • United States
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Salary
💰 $109,000 - $142,000 per year
Job Level
About the role
- Help lead our newly established Enterprise Brand Strategy function and Talent Acquisition marketing
- Define brand elements including brand architecture, positioning, identity, naming and messaging
- Plan and execute brand activation campaigns and initiatives to enhance brand visibility and engagement
- Collaborate with Talent Acquisition to craft compelling stories and campaigns
- Mine research to identify trends, competitive insights, and customer behaviors
- Clearly present information to audiences, including senior leadership
- Work closely with cross-functional teams to integrate brand strategies into business initiatives
Requirements
- 4 years’ experience in a marketing strategy and execution role
- Prior experience leading brand development and/or related initiatives
- Creative thinker with a strategic mindset and a strong understanding of brand identity and positioning
- Experience in digital marketing, social media strategy, and content marketing
- Strong analytical skills and ability to interpret data, consumer insights, and market research findings
- Exceptional communication, presentation, and interpersonal abilities
- Ability to prioritize and manage multiple projects and deadlines in a fast-paced environment
- Bachelor’s degree or equivalent is desired (optional)
- 7+ years of relevant experience is desired (optional)
Benefits
- Health, Life, Voluntary Lifestyle, and other benefits
- Fannie Mae incentive program eligibility
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing strategybrand developmentdigital marketingsocial media strategycontent marketingdata interpretationmarket researchbrand architecturebrand positioningbrand identity
Soft skills
creative thinkingstrategic mindsetanalytical skillscommunication abilitiespresentation skillsinterpersonal abilitiesproject managementtime management
Certifications
Bachelor’s degree