Senior Associate, Product Marketing Strategy
Fannie Mae
full-time
Posted on:
Location Type: Hybrid
Location: Reston • District of Columbia, Virginia • 🇺🇸 United States
Visit company websiteSalary
💰 $94,000 - $122,000 per year
Job Level
Senior
About the role
- Develop and execute marketing plans by partnering with business units to create integrated product strategies that enhance customer experience, align with priorities, and deliver effective campaigns.
- Create compelling sales collateral, flyers, fact sheets, talking points, event collateral, and other marketing assets that support business development and customer engagement efforts.
- Collaborate with cross-functional teams to design and implement marketing strategies that support the entire customer journey—from initial engagement to driving usage and adoption.
- Manage and optimize outreach through Fannie Mae’s owned channels, including email marketing, social media, new customer onboarding, user experience, and website content, ensuring consistency and effectiveness.
- Conduct and apply market research and customer insights to inform marketing strategies, messaging, and product, policy, and/or technology positioning.
- Strengthen the Fannie Mae brand by positioning products and services in ways that resonate with our B2B audiences and deliver meaningful value.
- Work closely with account teams and internal subject matter experts, such as the Capital Markets and Investor Relations teams, Digital Products and Credit Policy teams, to effectuate change through marketing programs that inspire action.
Requirements
- 2 years related experience in product marketing, marketing strategy and campaign execution.
- Bachelor's degree or equivalent.
- Ability to translate business objectives into marketing strategy.
- Strong storytelling skills.
- Prior B2B marketing experience.
- Experience supporting digital and brand marketing.
- Experience with integrated marketing strategy.
- Proven client management/relationship building skills.
- Comfortable with ambiguity; can lead and motivate others through uncertainty.
- Able to navigate new territories.
- Strong problem-solving skills.
- 4+ years related experience in product marketing, marketing strategy and campaign execution (desired).
- Master’s degree in relevant area of study (desired).
- Capital markets, financial services or banking industry experience (desired).
- Skilled in PowerPoint, Word and Excel (desired).
- Experience using Adobe Workfront Fusion (desired).
- Experience using Confluence, MS Teams, and SharePoint (desired).
Benefits
- Health, Life, Voluntary Lifestyle, and other benefits and perks that enhance an employee's physical, mental, emotional, and financial well-being.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingmarketing strategycampaign executiondigital marketingbrand marketingmarket researchcustomer insightsstorytelling
Soft skills
client managementrelationship buildingproblem-solvingleadershipmotivationadaptability