Performance Marketing

• Manage advertising agencies to provide media recommendations and optimizations to key audiences and decision-makers that advance our business goals.
• Recommend media mix, budget allocations, and timing strategies for paid media campaigns.
• Manage complex integrated campaigns, including budget oversight, vendor compliance, project management, and vendor and/or contract management.
• Conduct detailed campaign and channel performance analysis, leveraging data to optimize strategies, refine targeting, and improve performance.
• Develop and maintain comprehensive reporting frameworks to track KPIs, present actionable insights, and enable data-informed decision-making.
• Recommend performance optimization and innovation to deliver measurable business results driving demand and awareness among audiences through data-driven storytelling and contextual messaging.
• Collaborate in a matrixed environment, gain cross-functional alignment, and manage stakeholders, third-parties and vendor partnerships.
• Proactively stay abreast of industry trends, algorithm changes, and emerging technologies in the digital marketing space.
• Present reports to senior leadership which include learnings and outcomes of media spend.

Paid Media Strategist

Demand Generation Manager

Senior Marketing Associate – Social, U.S. Card Performance Marketing

Associate, Paid Media

Campaign Manager, Global Integrated Campaigns