Fandom

Pricing Analyst

• Develop and execute inventory monetization strategies to maximize yield across all demand channels (direct, programmatic, PMP, open exchange, etc.)
• Optimize pricing floors, packaging, and allocation strategies to balance fill rate, CPM, and overall revenue
• Analyze demand mix and recommend adjustments to improve overall yield performance
• Drive growth in Preferred PMP and PG revenue by migrating spend from the open market into curated, controlled environments.
• Manage Open Exchange optimization levers, including pricing floors, ad quality controls, refresh strategies, and multi-SSP optimization.
• Partner with Programmatic Sales and platform partners to support packaging of programmatic offerings tied to Fandom’s first-party data and IP-driven moments.
• Support ad hoc revenue deep dives, inventory monetization analysis, and business case development for new product development
• Analyze trends in Programmatic revenue across SSPs, demand partners, and auction mechanics to identify optimization opportunities.
• Provide regional inventory and revenue analysis to direct tactical execution of monetization strategies across North America, EMEA, LATAM and APAC
• Evaluate key business drivers to measure the success of pricing decisions, incorporating science-based insights to identify strategic opportunities, and collaborating with partners to project manage and execute annual and promotional pricing decisions and initiatives
• Contribute to the overall development and implementation of our evolving revenue strategy
• Build dashboards and reporting frameworks to track revenue KPIs (eCPM, fill rate, RPM, ARPU, viewability, etc.)
• Provide input and guidance for A/B tests and pricing experiments to improve monetization outcomes
• Analyze inventory performance by audience, device, geography, and format
• Provide actionable insights to Sales and leadership teams
• Develop strong collaborative relationships with key stakeholders in Sales, Product, Finance, Operations, and Engineering across the company to communicate performance, understand new initiatives, and identify impacts of strategic opportunities
• Partner with Sales to support pricing strategy and packaging
• Collaborate with Ad Ops to improve delivery efficiency and reduce revenue leakage
• Work with Product and Engineering on ad placement, layout, and monetization enhancements
• Align with Finance on revenue projections and performance tracking

Senior Yield & Revenue Optimization Manager