Senior CRM Manager, Email & SMS Marketing

Fanatics, Inc.

Sr. CRM Manager leading email and SMS marketing initiatives at Fanatics Commerce.

Posted 7/15/2026full-timeSan Mateo • California • 🇺🇸 United StatesSenior💰 $133,700 - $175,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM, email, and SMS marketing strategies, with a strong focus on data-driven decision making, campaign optimization, and performance analysis. Proven ability to manage high-volume campaigns while ensuring brand alignment and effective storytelling.

Highest-signal resume keywords

CRM/Email/SMS MarketingA/B Testing OptimizationData-Driven Decision MakingProject ManagementCampaign Performance Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingSMS MarketingCampaign ManagementContent PersonalizationAudience SegmentationConversion OptimizationPredictive AnalyticsMachine LearningDirect Response CopywritingPerformance Monitoring

Soft Skills

Interpersonal SkillsAttention to DetailCommunication SkillsStorytellingCollaboration

Certifications & Qualifications

Bachelor's Degree in BusinessBachelor's Degree in MarketingBachelor's Degree in Communications

Industry Keywords

E-CommerceMulti-Channel RetailDigital MarketingRetail MerchandisingPromotional Calendar Management

About the role

Key responsibilities & impact

Drive development of comprehensive email and SMS go-to-market calendars across seasonal product categories, product launches, promotional events, hot markets, and corporate/cross-brand initiatives
Plan and implement email and SMS marketing strategies focused on improving key performance indicators including content personalization, visit rates, conversion optimization, list growth, and revenue growth
Manage high-volume daily campaign delivery ensuring flawless execution and optimal deliverability across all customer segments
Foster compelling storytelling to create dynamic, engaging, and authentic brand experiences that successfully reflect our mission to become a beloved brand
Oversee the email briefing process, ensuring clear, actionable guidance is provided to creative teams to achieve engaging storytelling while embedding branding principles and personalization at scale
Collaborate with brand marketing teams to ensure email and SMS content aligns with overall brand voice, seasonal campaigns, and product messaging strategies
Craft and execute comprehensive experimentation roadmaps including landing page optimization, creative testing, audience segmentation, subject line optimization, and send time testing
Implement advanced A/B and multivariate testing strategies to continuously optimize email and SMS performance and drive revenue growth
Utilize predictive analytics and machine learning capabilities to enhance personalization and customer targeting
Work in close partnership with CRM Operations team to ensure campaigns are built, tested, and executed accurately, effectively, and on schedule
Partner with business management and merchandising teams to align email content with strategic initiatives, inventory management, pricing strategies, and promotional calendars
Coordinate with customer service teams to ensure consistent messaging across all customer touchpoints
Lead multiple projects concurrently while providing regular performance monitoring and updates to CRM team, business management, and cross-functional partners
Perform real-time and periodic ad hoc analyses to evaluate channel performance, identify optimization opportunities, and provide actionable insights

Requirements

What you’ll need

Bachelor's degree in business, marketing, communications, or related field required
5 - 7+ years of demonstrated experience in CRM/email/SMS marketing, marketing/advertising agency experience, e-commerce, multi-channel retail, or digital marketing
Proven track record of success in meeting or exceeding revenue goals through email marketing initiatives
Demonstrated ability to handle large volumes of marketing campaigns and complex segmentation strategies simultaneously
Proven expertise in setting up and analyzing A/B tests specific to email marketing optimization
Strong analytical mindset with passion for data-driven decision making and performance optimization
Exceptional attention to detail with ability to manage multiple campaigns without compromising quality
Ability to write, edit, and optimize email copy with strong understanding of direct response copywriting principles
Strong interpersonal skills with proven ability to communicate effectively with diverse stakeholders
Strong project management capabilities with experience managing multiple seasonal campaigns and product launches simultaneously
Understanding of retail merchandising cycles and promotional calendar management

Benefits

Comp & perks

Health insurance
401k plan
Paid maternity paternity leave
Infertility treatment
Flexible time off
Wellness programs with fitness and weight management partners