Senior Marketing Analyst, Customer Behavior – Lifecycle

Fanatics, Inc.

Senior Marketing Analyst analyzing customer behavior and trends, leading cross-functional collaboration for lifecycle strategies and insights. Seeking data-savvy individual to enhance customer experience through data-informed decisions.

Posted 5/12/2026full-timeJacksonville • California, Florida • 🇺🇸 United StatesSenior💰 $100,000 - $150,000 per yearWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Analyze customer behavior across the full lifecycle, identifying key paths, drop-offs, accelerators, and moments of intent
Build and maintain behavioral pathing analyses to understand how customers move across intents and in response to cross-channel messaging (or lack thereof)
Translate complex data into clear, human-centered insights that influence lifecycle marketing strategy, campaign design, experimentation, and prioritization
Partner with lifecycle marketers to define measurement frameworks for onboarding, engagement, retention, and reactivation
Communicate insights through compelling narratives, dashboards, and presentations tailored to both technical and non-technical stakeholders

Requirements

What you’ll need

5 plus years of experience in CRM, Lifecycle Marketing, or a related field
Strong analytical mindset with an understanding of customer data, data hygiene, and database marketing principles
Expertise in SQL and working with large, disparate datasets
Experience with real-time CDPs or CRM systems, ideally Adobe Experience Platform & Journey Optimizer
Exceptional organizational and communication skills, with the ability to manage multiple stakeholders and priorities

Benefits

Comp & perks

Wide range of health, financial, legal, and development assistance
Wellness programs with fitness and weight management partners
Paid maternity and paternity leave
Infertility treatment
Flexible time off
Competitive 401k plan

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SQLdata analysisdatabase marketingbehavioral pathingmeasurement frameworkslifecycle marketingcampaign designexperimentationdata hygienecustomer data

Soft Skills

analytical mindsetorganizational skillscommunication skillsstakeholder managementprioritization