Marketing Analyst, Customer Behavior & Lifecycle

Fanatics, Inc.

Marketing Analyst analyzing customer behavior in lifecycle marketing. Collaborating with teams for insights on targeting, segmentation, and applying AI workflows.

Posted 5/8/2026full-timeJacksonville • Florida • 🇺🇸 United StatesMid-LevelSenior💰 $62,000 - $80,000 per yearWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Partner with senior marketing analysts, engineering, and strategy teams to define, validate, and enable customer-level behavioral signals and attributes across our CDP.
Support lifecycle marketing initiatives by providing behavioral insights for targeting, segmentation, and personalization.
Act as SME on customer activity data, connecting disparate data sets to answer questions on ecommerce customer behavior across the enterprise.
Define standards to monitor and maintain overall marketing database health, including subscriber validity, engagement signals, and suppression logic.
Own the advancement of AI capabilities for the Customer Operations Lifecycle Marketing team, identifying and piloting opportunities to apply AI/ML to day-to-day operations and analytics.
Create clear summaries, visuals, and readouts that make complex behavior easy to understand for non-technical stakeholders.

Requirements

What you’ll need

3+ years of experience in ecommerce, CRM, lifecycle marketing, or a related field with a focus on analytics.
Strong analytical mindset with an understanding of customer data, data hygiene, and database marketing principles.
Strong in SQL and working with large datasets.
Strong communication skills, with the ability to translate complex strategical requirements into technical terminology.
Hands-on experience building workflows to improve operational efficiency via AI (Claude, ChatGPT, etc).

Benefits

Comp & perks

Health insurance
401(k) plan
Paid maternity/paternity leave
Infertility treatment
Flexible time off
Wellness programs
Fitness and weight management partners

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SQLAIMLdata hygienedatabase marketingecommerce analyticsworkflow buildingcustomer data analysissegmentationpersonalization

Soft Skills

analytical mindsetcommunication skillsstakeholder engagementproblem-solvingdata interpretation