Brand Activations, Events Manager

Fanatics, Inc.

Brand Activation & Events Manager driving brand events and activations for Fanatics and Nike. Managing logistics, budgets, and cross-functional collaboration for high-quality execution in Tampa, FL.

Posted 4/26/2026full-timeTampa • Florida • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Leading end-to-end event planning, scheduling, and execution across multiple programs
Driving logistics and operational strategy to ensure seamless delivery at scale
Managing and reconciling budgets, with accountability for financial performance and cost efficiencies
Overseeing the development and execution of displays, environments, and branded graphics in alignment with brand standards
Building and managing vendor and partner relationships to ensure quality and consistency
Leading on-site event execution, including oversight of staff, agencies, and partners
Evaluating program performance through ROI, insights, and continuous improvement recommendations.
Establish event objectives, and success metrics aligned to marketing and business goals
Ensure consistency and excellence in execution across all events, elevating overall program quality beyond individual project
Provide clear direction, manage workloads, and ensure team accountability across all projects
Lead alignment across departments to ensure clarity on event strategy, scope, timelines, and deliverables
Own event budgets from planning through reconciliation, ensuring alignment with financial targets with the Director
Oversee all event logistics including staffing, shipping, installation, and on-site execution
Ensure compliance with venue regulations, union labor requirements, and local guidelines
Drive improvements to asset tracking, utilization, and lifecycle management.

Requirements

What you’ll need

5–8+ years of experience in brand marketing with experiential marketing, retail activations, and event management experience
Proven experience leading large-scale events and managing multiple concurrent activations
Prior people management or team leadership experience strongly preferred
Exceptional project management and organizational skills
Strong problem-solving and decision-making capabilities in fast-paced environments
Excellent communication and stakeholder management skills
Experience managing budgets, vendors, and operational processes
Ability to travel up to 50%, including weekends and evenings as required
Experience in sports marketing, retail environments, or consumer brand activations helpful
Proficiency in Adobe Creative Suite and/or SketchUp or similar rendering tools
Experience working with inventory management systems (e.g., Airtable or similar platforms)
Strong understanding of retail fixtures, event production, and experiential design.

Benefits

Comp & perks

Position requires up to 50% travel based on event schedule
Remote employment may be considered for a qualified candidate.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

event planningbudget managementproject managementlogistics managementvendor managementexperiential marketingretail activationsevent productionasset trackingROI evaluation

Soft Skills

leadershipcommunicationproblem-solvingdecision-makingorganizational skillsstakeholder managementteam accountabilitystrategic alignmentcontinuous improvementworkload management