Senior Manager, Local Marketing, Merchandising

Fanatics, Inc.

Senior Manager, Local Marketing & Merchandising coordinating merchandise strategy for Fanatics across Midwest territory. Collaborating with In-Venue Retail partners to enhance fan experiences.

Posted 4/24/2026full-timeRemote • Ohio • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Coordinate merchandise strategy between Fanatics and team partners. Includes, but not limited to:
- New product launches
- Seasonal Strategies
- Key items
- Item of the Game
- Theme Nights
- Local Collaborations & Capsule Collections
- Team-Steered Initiatives
- Events including hot markets, seasonal activity, promotions.
- Develop and manage promotional calendars for each team partner.
- Meet regularly with team partner contacts to brainstorm, collaborate, plan, execute, and evaluate results.
- Obtain feedback regularly from team partners for pre-book deadlines or new product offerings.
- Develop marketing assets at venue on digital, social, & other platforms for featured items, league & team marketing campaigns, item of the game, and all other promotions.
- Identify trend categories & opportunities. Explore incremental sales opportunities through innovative programs that enhance the fan experience.
- Responsible for all facets of a local product assortment, using merchandise data to inform strategies and decisions.
- Partner closely with Buying & Planning to determine financial plans, projections, and maintain open-to-buy.
- Review inventory, maintaining current data on sales and fashion trend.
- Negotiate with vendors relative to product cost, terms, and issues.

Requirements

What you’ll need

Bachelor's degree or equivalent experience, with 5+ years in sports marketing or retail marketing experience encouraged
Passion for sports and the ability to thrive in a fast-paced environment
Business and financial savvy
Strong strategic ability
Strong written communication skills
Outstanding verbal communication skills with the ability to influence
Exhibits high standards and accountability; takes pride in accuracy
Readily grasps numerical concepts and interprets financial information accurately
Ability to utilize retail math skills to analyze and drive business
High aptitude; processes information quickly
Ability to offer solutions to challenges
Ability to successfully collaborate with internal and external partners
Seeks to be the leader, wants to be in a position of influence
Result-oriented and self-motivated with a strong sense of urgency
Curious about complex issues or opportunities – ability to view things in new ways or from a different perspective
Able to independently organize and prioritize broad workload to meet deadlines
Strong computer skills (intermediate Excel skills necessary)
Some travel may be required

Benefits

Comp & perks

Culture: Join a team where you're surrounded by top-tier talent, driven by a shared passion to relentlessly enhance the fan experience. With a focus on collaboration, support, and continuous development, you'll be empowered to help shape our culture that celebrates both individual and team successes.
Benefits: We provide a wide range of health, financial, legal, and development assistance, including wellness programs with fitness and weight management partners, paid maternity paternity leave, and infertility treatment. Additionally, we offer flexible time off to help you recharge, along with a competitive 401k plan to support your financial future. At Fanatics, we're dedicated to supporting you in all aspects of work and life.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

retail marketingsports marketingpromotional calendar managementmerchandise strategyretail mathdata analysisfinancial planninginventory managementvendor negotiationmarketing asset development

Soft Skills

strategic abilitywritten communicationverbal communicationinfluenceaccountabilitynumerical interpretationproblem-solvingcollaborationleadershipself-motivation

Certifications

Bachelor's degree