Fanatics, Inc.

Head of Commercial – Marketing

Fanatics, Inc.

full-time

Posted on:

Location Type: Hybrid

Location: Manchester • United Kingdom

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Job Level

Lead

About the role

  • Define and lead the EMEA commercial marketing strategy to drive revenue growth, market penetration, and long-term brand value for Mitchell & Ness in this region.
  • Bring strong regional expertise and market insight to shape strategic planning cycles and unlock growth opportunities across EMEA.
  • Ensure marketing strategies are channel-relevant, commercially focused, and aligned to both EMEA priorities and global brand direction.
  • Own EMEA marketing KPIs and performance frameworks, embedding a results-driven, performance-led approach across all activity.
  • Manage and optimise the EMEA marketing budget, ensuring disciplined investment and clear ROI.
  • Operate as a highly self-directed leader, proactively identifying opportunities, solving problems, and driving initiatives forward.
  • Own the end-to-end creation and delivery of high-impact EMEA marketing activations, including defining how Mitchell & Ness shows up at key regional moments and international NFL/NBA games.
  • Develop culturally relevant, insight-led campaigns that build brand heat while delivering commercial impact.
  • Translate consumer, market, and cultural trends into compelling campaign ideas that resonate across diverse EMEA markets.
  • Build scalable campaign toolkits that balance global consistency with local flexibility.
  • Take a hands-on approach to execution, ensuring campaigns are delivered at pace and to a high standard.
  • Act as the key EMEA marketing lead within the global Mitchell & Ness ecosystem, partnering closely with US, LATAM, APAC, and Australia teams.
  • Lead relationships with EMEA partners and distributors, ensuring alignment, clarity, and execution excellence.
  • Influence and align cross-functional teams across marketing, sales, product, and finance without direct authority.
  • Leverage shared resources across the Fanatics International business to deliver best-in-class outputs.
  • Champion a “one team” approach, ensuring seamless collaboration across regions and functions.
  • Identify and implement process improvements to increase speed, efficiency, and effectiveness across EMEA marketing.
  • Partner closely with Product, PLM, and Design to align marketing plans with category strategies and seasonal priorities.
  • Co-create integrated product and marketing campaigns that deliver strong sell-in and sell-out stories.
  • Collaborate with wholesale, eCommerce, and retail teams to deliver insight-led consumer and trade marketing assets.
  • Lead the development of seasonal sales materials, presentations, and brand assets to support commercial success.
  • Take ownership for delivery, taking a hands on approach to ensure plans are executed effectively.
  • Define and lead the EMEA wholesale marketing strategy, grounded in shopper insight and regional retail dynamics.
  • Act as the expert in trade marketing across EMEA, delivering impactful communication strategies that support customer objectives.
  • Build strong relationships with key regional retail partners, supporting pre-line and sell-in processes.
  • Work closely with local market teams to develop and execute relevant marketing plans, providing clear direction and tools.

Requirements

  • Proven ability to lead through influence, driving alignment and results across cross-functional and international teams without direct line management.
  • Commercially minded marketing professional with strong experience across international markets, particularly EMEA retail and consumer behaviour.
  • Deep understanding of the full marketing mix (brand, digital, PR, creative, trade), with the ability to deliver integrated, high-impact campaigns.
  • Strong strategic planning and go-to-market expertise, with a track record of delivering successful multi-channel product launches.
  • Excellent stakeholder management, communication, and presentation skills, with the ability to influence at all levels.
  • Highly self-motivated and hands-on, with strong project management skills and the ability to operate at pace, managing multiple priorities and delivering results.
Benefits
  • Culture: Join a team where you're surrounded by top-tier talent, driven by a shared passion to relentlessly enhance the fan experience. With a focus on collaboration, support, and continuous development, you’ll be empowered to help shape our culture that celebrates both individual and team successes.
  • Benefits: At Fanatics, we’re dedicated to supporting you in all aspects of work and life; as such we offer a range of competitive benefits tailored to each country in which we operate. Specific details regarding the benefits package applicable to your location will be shared and discussed during the interview process.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing strategyKPI managementbudget managementcampaign developmenttrade marketingproject managementmulti-channel product launchesconsumer behavior analysisperformance frameworksinsight-led campaigns
Soft Skills
leadershipinfluencestakeholder managementcommunicationpresentation skillsself-motivationproblem-solvingcollaborationstrategic planningadaptability