Fanatics, Inc.

Senior Director, Fan Community

Fanatics, Inc.

full-time

Posted on:

Location Type: Hybrid

Location: San Mateo • United States

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Job Level

Senior

About the role

  • Define and lead a multi-year vision for Fanatics’ Fan Stewardship Layer.
  • Build a scalable, measurable community operating model that strengthens fan trust and advocacy.
  • Translate enterprise priorities into disciplined regional execution.
  • Lead and develop five Regional Fan Managers across designated Fan Hubs.
  • Establish standards, cadence, and performance accountability.
  • Manage and deploy approximately $1M+ per region in community investment across priority sports markets.
  • Scale our fan network while preserving authenticity and independence.
  • Build structured engagement frameworks that protect credibility.
  • Develop governance standards that ensure long-term sustainability.
  • Recruit and lead a diverse Fan Advisory Council with defined charter and real influence on the Fanatics Commerce business.
  • Embed structured fan input into product and experience decisions.
  • Drive visible 'You Said / We Did' accountability outcomes.
  • Partner with Product, Supply Chain, CX, Social, Communications, and Partnerships.
  • Ensure community insights inform enterprise decision-making.
  • Design rapid-response community protocols for high-visibility moments.
  • Prioritize transparency, fairness, and measurable remedies.
  • Define KPIs and dashboards measuring activation, retention, advocacy, and sentiment.
  • Continuously refine programming based on measurable outcomes.
  • Build and lead a high-performance team aligned with Fanatics’ BOLD Leadership Principles.
  • Set clear goals, provide mentorship, and foster accountability.

Requirements

  • Bachelor’s degree required; advanced degree preferred.
  • 10+ years building and leading large-scale community, ambassador, or grassroots ecosystems.
  • 5+ years in leadership roles overseeing distributed or regional teams.
  • Deep knowledge and passion for professional sports culture.
  • Ability to work at ease with professional team management, players and influencers across the NFL, MLB, NBA, NHL, MLS and more across our 900+ sports properties.
  • Experience managing multi-million-dollar budgets and field operations.
  • Strong program management, governance, and operational discipline.
  • Proven ability to influence cross-functional stakeholders at all levels.
  • High integrity and commitment to authentic, non-transactional community building.
  • Willingness to travel extensively, up to 200 days annually.
Benefits
  • wellness programs with fitness and weight management partners
  • paid maternity paternity leave
  • infertility treatment
  • flexible time off
  • competitive 401k plan
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
program managementbudget managementgovernance standardsKPI definitiondashboard creationcommunity operating modelperformance accountabilitydata analysisstrategic planningcommunity investment
Soft Skills
leadershipmentorshipaccountabilityinfluencetransparencycommunicationcollaborationauthenticityadaptabilityteam building
Certifications
Bachelor's degreeadvanced degree