VP of Marketing

Fama Technologies Inc.

VP of Marketing leading strategic marketing initiatives at Fama, focusing on high-performance channel programs and AI-driven marketing operations.

Posted 4/29/2026full-timeRemote • 🇺🇸 United StatesLead💰 $200,000 - $230,000 per yearWebsite

About the role

Key responsibilities & impact

Define and execute a comprehensive marketing roadmap aligned to the company’s enterprise scaling and ARR growth targets.
Own Fama’s evolution into the category-essential solution for behavioral risk intelligence in hiring.
Serve as the primary market evangelist, building brand authority with C-suite HR personas (CHRO, CPO, Head of TA) and Executive Search (CIO, COO, MD) through thought leadership, research-backed content, and executive-level engagement.
Partner with the CEO, VP of Revenue and broader stakeholder group to translate market positioning into narratives that win competitive evaluations and accelerate enterprise deal cycles.
Build and operate a high-velocity, account-based marketing engine targeting enterprise and upper mid-market organizations in a range of regulated industries.
Own full-funnel demand generation strategy with clear accountability for educating prospects, pipeline contribution, and influenced revenue tracked against attribution models.
Design and execute multi-touch, multi-channel ABM plays that combine intent data, personalized outbound sequences, agentic engagement, and targeted paid media to move target accounts through the funnel at scale.
Architect and lead a robust channel partner program targeting highly regulated, high-stakes verticals as well as the broader HR Tech ecosystem.
Collaborate with our VP of Revenue to cultivate strategic alliances that expand market reach, accelerate credibility in new verticals, and create durable competitive moats.

Requirements

What you’ll need

10+ years of B2B marketing experience, with 5+ years in a senior leadership role within a B2B SaaS company. GRC and HCM technology experience is required.
Demonstrated success building enterprise ABM engines from the ground up, with measurable pipeline influence and revenue attribution.
Proven track record building or scaling channel and partner marketing programs, with partner-sourced and partner-influenced pipeline as a primary KPI.
Deep expertise in evolving digital presence beyond traditional SEO to include AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization).
Deep fluency in AI-augmented marketing operations; you have already integrated Generative and Agentic AI tools into your team’s daily workflow and can speak concretely to the productivity outcomes.
Command of modern MarTech ecosystems: Hubspot, intent data platforms (6sense, Demandbase), revenue attribution tools (Dreamdata), and marketing automation at scale.
Experience operating in or readiness to lead international market entry, including navigating localized regulatory environments.

Benefits

Comp & perks

Our flexible workplace comes with vacation days, sick days, volunteer time off, and paid parental leave.
Great Financial Incentives.
competitive compensation packages, equity, and generous total rewards plans.
Employees can access Wellness Programs and more for FREE.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketingaccount-based marketing (ABM)pipeline influencerevenue attributiondigital marketingAnswer Engine Optimization (AEO)Generative Engine Optimization (GEO)AI-augmented marketing operationschannel marketingpartner marketing

Soft Skills

leadershipstrategic thinkingcollaborationcommunicationthought leadershipengagementnarrative developmentbrand authority buildingstakeholder managementmarket evangelism