Fairway

Marketing

• Manage, clean, organize, and interpret large, complex customer datasets using advanced Excel expertise (e.g., Power Query, VLOOKUP/XLOOKUP, pivot tables, etc.).
• Maintain rigorous data hygiene across marketing systems, CRM, and customer lists to support accurate list creation, targeting, and reporting.
• Clean data from multiple sources to be accurate and relevant to campaigns.
• Create QR codes with specific campaign tracking to read campaign performance.
• Create redirect urls through WordPress for user friendly branded urls in marketing campaigns and materials that also provide tracking.
• Set up trackable phone numbers through Invoca to measure phone call volume from specific campaigns, down to effort, offer, and creative detail
• Understand basic CRM structure to accurately pull data sets, lists, and customer segments for campaigns.
• Ensure accurate list selection, data hygiene, and application to branded communications.
• Support compliance with CAN-SPAM, TCPA/SMS, and telephone marketing regulations across all outbound communications.
• Maintain opt-in, opt-out, suppression, and preference-center data with accuracy and consistency.
• Partner closely with the Customer Marketing Lifecycle Manager to supply accurate data segments for email, SMS, direct mail, and other customer communications.
• Assist in implementing customer onboarding, upsell, cross-sell, and retention campaign workflows.
• Support recurring revenue marketing strategies with data insights, segmentation, and customer behavior analysis.
• Work with marketing, operations, and customer service teams to ensure data accessibility, alignment, and integrity.
• Communicate clearly and proactively regarding timelines, requests, and dependencies.

Technical Data Coordinator