Digital PR Manager

FairPlay Sports Media

Digital PR Manager leading campaigns for FairPlay Sports Media, focusing on building brand visibility and authority. Collaborating with cross-functional teams to support business goals in the US market.

Posted 7/30/2026full-timeRemote • Florida, Maryland, Minnesota, New Jersey, New York, Pennsylvania, Tennessee • 🇺🇸 United StatesMid-LevelSenior💰 $75,000 - $88,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Digital PR and Communications within the sports and betting sectors, leveraging data-driven insights to create compelling narratives and secure high-quality media coverage. Proven ability to build and maintain strong relationships with media contacts while effectively utilizing PR and SEO tools to measure impact and drive campaign success.

Highest-signal resume keywords

Digital PR/Communications ExperienceMedia Relationship ManagementData StorytellingPress Release WritingPR/SEO Tools Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisCampaign PlanningContent CreationLink BuildingResearch Project ManagementPress Material DistributionSEO StrategyReporting SkillsStorytellingTrend Analysis

Soft Skills

Relationship BuildingCoachingAdaptabilityCommunicationMentorship

Tools & Technologies

OddscheckerWhoScoredMedia DatabasesMonitoring PlatformsLink Auditing ToolsAnalytics Tools

Industry Keywords

SportsBettingDigital MediaConsumer BrandsUS Market ExposureHigh-Authority LinksEditorial StandardsPress ReleasesData-Driven CampaignsUS-Specific Story Hooks

About the role

Key responsibilities & impact

Plan and deliver campaigns that secure high-quality backlinks and citations from US and global publishers, broadcasters, and digital outlets.
Turn proprietary betting data (odds, offers, Bet Builder insights, user trends) into stories journalists want to reference and link to.
Build full-funnel campaigns, including data-led research projects, long-form studies, partnerships, and interviews with sports personalities and commentators.
Use Oddschecker’s and FairPlay’s datasets to originate newsworthy, US-relevant angles across NFL, NBA, MLB, college sports, and other key codes.
Proactively pitch US and international journalists, bloggers, and on-air talent with timely insights and press materials.
Maintain and grow relationships with newsroom editors, sports desks, betting and business reporters, and industry media across key US states and national outlets.
Write and distribute high-quality press releases, media notes, and supporting assets that meet editorial standards and compliance requirements.
Produce companion content on owned properties to act as link targets, traffic drivers, and long-term SEO assets for campaigns.

Requirements

What you’ll need

4+ years in Digital PR/Communications for sport, entertainment, or data-driven consumer brands (agency or in-house), ideally with US market exposure.
Genuine passion for sport and betting, with a strong instinct for trends, timely angles, and US-specific story hooks.
Proven success earning high-authority links and coverage through data stories, research, and strong media relationships.
Exceptional written English for press releases, pitches, by-lines, and data-led narratives, with the ability to adapt tone for US publications.
Established media contacts and the ability to quickly build new relationships across US, UK, and global sports and betting outlets.
Comfortable working with datasets (e.g., Oddschecker, WhoScored) to create accurate, compelling PR assets and explain methodology clearly.
Proficient with PR/SEO tools (media databases, monitoring and outreach platforms, link auditing, analytics).
Strong reporting skills: can connect PR outputs to business metrics and communicate impact to stakeholders.
People-management experience (direct line management or mentorship) with a coaching-focused approach.

Benefits

Comp & perks

Attractive Compensation Package: Competitive salary and performance-based bonuses.
Ample Time Off: Unlimited PTO plan and paid holidays to ensure a healthy work-life balance.
Comprehensive Health Coverage: Fully covered employee medical, dental, vision and life insurance plans.
Robust Retirement Savings: 401(k) plan with a substantial employer match to secure your future.
Continuous Growth Support: Reimbursement for professional development opportunities.