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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in copywriting and editing, with a strong ability to create engaging, user-centered content tailored to diverse customer segments. Proficient in both English and Yoruba, capable of simplifying complex financial concepts into relatable messaging that drives customer engagement and retention.
Highest-signal resume keywords
Copywriting ExperienceEditing and Proofreading SkillsUnderstanding of Nigerian CultureProfessional Proficiency in English and YorubaCollaboration with Cross-Functional Teams
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CopywritingEditingProofreadingContent CreationCampaign DevelopmentPersuasive WritingMarket Trend AnalysisCustomer InsightsSimplifying Complex ConceptsDigital Marketing
Soft Skills
Organizational SkillsCommunication SkillsCreativityVersatilityAbility to Incorporate Feedback
Certifications & Qualifications
Bachelor's Degree in CommunicationsBachelor's Degree in MarketingBachelor's Degree in English
Industry Keywords
FintechBankingE-commerceDigital First BusinessCustomer ExperienceCRM CampaignsCulturally Relevant ContentBrand ComplianceAcquisition StrategiesEngagement Strategies
About the role
Key responsibilities & impact- Write clear, engaging, and user-centered copy across FairMoney's digital products and marketing channels, including the mobile app, website, CRM campaigns, social media, product interfaces, and marketing materials.
- Translate complex financial products and services into simple, relatable messaging that customers can easily understand and trust.
- Create campaign concepts, headlines, taglines, scripts, and calls-to-action that drive acquisition, engagement, and retention.
- Adapt messaging for different customer segments while maintaining a consistent FairMoney tone of voice across all touchpoints.
- Collaborate closely with Product, Growth, Design, Customer Experience, and Marketing teams to develop and execute high-impact campaigns.
- Create culturally relevant content that reflects the realities, language, and everyday experiences of Nigerian consumers.
- Edit and proofread copy across the business, ensuring clarity, accuracy, consistency, and compliance with brand and regulatory standards.
- Support product launches, seasonal campaigns, employer branding, partnerships, and customer education initiatives.
- Stay informed on customer insights, market trends, and competitor messaging to improve communication effectiveness.
Requirements
What you’ll need- Bachelor's degree in Communications, Marketing, English, or a related discipline.
- 3–5 years of professional copywriting experience, ideally within fintech, banking, e-commerce, or any digital first business.
- Exceptional written English with excellent editing, proofreading, and copywriting skills, and the ability to communicate complex ideas through clear, compelling messaging.
- Strong understanding of Nigerian culture, consumer behavior, and local communication styles.
- Professional proficiency in English and Yoruba, with the ability to create original marketing copy in both languages, not simply translate content.
- Experience writing persuasive copy across a range of formats.
- A strong portfolio demonstrating creativity, versatility, and measurable business impact.
- Ability to simplify technical or financial concepts into content that is clear, engaging, and trustworthy.
- Experience collaborating with cross-functional teams, including Product, Design, Marketing, CRM, and Customer Support with the ability to incorporate feedback quickly and effectively.
- Excellent organizational skills with the ability to manage multiple projects in a fast-paced environment.
Benefits
Comp & perks- Private Health Insurance
- Paid Time Off
- Hybrid work
- Training & Development programs
