Content Marketing Manager
Fagus-GreCon Greten GmbH & Co. KG
full-time
Posted on:
Location Type: Hybrid
Location: Alfeld • Germany
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About the role
- Content creation & storytelling: You develop and produce compelling content for the website, social media, newsletters, whitepapers, case studies and product communications that is accurate, audience-focused and value-driven.
- Content strategy & SEO: You plan, manage and optimize content activities to increase visibility, reach and lead generation in close collaboration with our external agency partner.
- Brand communication: You ensure a consistent brand presence and strategically place our content in relevant media and channels.
- Lead generation: You design, implement and manage email and nurturing campaigns for effective lead generation.
- Project management: You coordinate content projects with internal stakeholders and external service providers and ensure the smooth execution of all activities.
- Performance & development: You monitor and analyze content formats and campaigns using relevant KPIs and derive continuous optimization measures.
Requirements
- Degree in marketing, communications, media or a comparable qualification
- Several years of experience in content marketing, ideally in a B2B or industrial environment
- Strong writing and storytelling skills and a keen sense for audience-appropriate and brand-compliant communication
- Practical experience in planning and executing social media activities
- Fluent German and English, both written and spoken
- Advantageous: Proficiency with CMS systems (ideally TYPO3) and CRM systems such as Salesforce
- Experience marketing technically complex or consultative products/services
- Knowledge of marketing automation and lead-nurturing processes
Benefits
- Attractive compensation: Including additional benefits such as holiday and Christmas bonuses, capital-forming benefits, company pension scheme, subsidies for the canteen and Corporate Benefits.
- Comprehensive health program: Varied offerings such as yoga and back-care classes, cooking courses, bike leasing, massages, preventive medical check-ups or subsidies for gym memberships.
- Work–life balance: Flexible working hours, the option to work remotely and 30 days of annual leave plus additional leave days at Christmas and New Year’s Eve.
- Extensive training: Structured onboarding with training in the in-house academy and annual development reviews with individual development plans.
- Broad support services: Assistance in finding holiday childcare options, advisory services for care support and referrals for initial psychosocial counseling sessions.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
content creationstorytellingcontent strategySEOlead generationproject managementKPI analysismarketing automationsocial media marketingemail marketing
Soft Skills
audience-focused communicationbrand compliancecollaborationwriting skillsanalytical skillsoptimizationcoordinationstrategic thinkingcreativityattention to detail