
Head of Marketing
Factorial
full-time
Posted on:
Location Type: Remote
Location: United States
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Job Level
About the role
- Develop and execute Remitee's global communication strategy to strengthen brand awareness
- Manage and optimize Remitee's digital presence (website, social media, campaigns, SEO/SEM)
- Work closely with clients and partners to design and implement activation campaigns and growth strategies
- Plan, test, launch, and analyze marketing campaigns across paid and organic channels
- Monitor KPIs such as customer acquisition cost, conversion rates, and partner-driven retail sales performance
- Collaborate with Remitee's Head of Data to build a robust knowledge base
Requirements
- 8+ years of experience in marketing roles, preferably in fintech, retail, payments, and financial services
- Strong experience in digital marketing, campaign execution, performance analysis, and below-the-line (BTL) activation
- Experience in partner-driven marketing efforts, including co-marketing and joint campaigns
- Experience with branding, public relations, and B2B marketing
- Familiarity with marketing tools such as Meta Ads, Google Ads, email marketing platforms, analytics dashboards, and CRM tools
- Excellent communication skills and the ability to tailor messaging to diverse audiences and markets
- Creative and data-driven approach to decision-making
- Proactive, highly organized, and able to manage multiple projects simultaneously
- Fluent spoken and written English is a must; experience working across multiple geographies is a plus
Benefits
- Remote work
- Opportunities for growth and development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital marketingcampaign executionperformance analysisbelow-the-line activationbrandingpublic relationsB2B marketingSEOSEMcustomer acquisition cost
Soft Skills
communication skillscreative approachdata-driven decision-makingproactivehighly organizedproject management