Senior Field Marketing Manager

Senior Field Marketing Manager managing regional marketing strategy and execution to drive revenue growth at F5. Collaborating with Sales leadership and cross-functional teams to implement account-centric programs.

Posted 5/15/2026full-timeRemote • California, Colorado, New York • 🇺🇸 United StatesSenior💰 $123,200 - $184,800 per yearWebsite

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Lead the development and execution of regional field marketing strategy aligned to quarterly and annual revenue goals, sales priorities, and target account coverage.
Act as a senior marketing partner to regional and segment ‑ aligned Sales leadership, influencing territory planning, account engagement strategies, and pipeline acceleration initiatives.
Design and deliver integrated field programs including executive roundtables, trade shows, roadshows, user groups, webinars, and account ‑ based initiatives.
Own end ‑ to ‑ end program strategy and execution, including planning, budgeting, vendor strategy, promotion, on ‑ site execution, and post ‑ program optimization.
Shape and activate account ‑ centric marketing approaches that support complex enterprise and strategic account motions.
Translate core brand and product strategy into compelling regional campaigns and executive experiences, influencing messaging direction and campaign design.
Lead cross ‑ functional alignment across digital, content, product marketing, and sales teams to ensure cohesive execution and consistent customer experiences.
Define success metrics and deliver executive ‑ level reporting on program performance, pipeline contribution, ROI, and marketing effectiveness.
Use data and insights to guide investment decisions, prioritize initiatives, and evolve regional field marketing strategy.
Own regional marketing budgets with accountability for forecasting, optimization, and reconciliation; manage and negotiate vendor relationships.
Travel approximately 20 –30% to support executive ‑ level events, customer engagement, and strategic initiatives.

Requirements

What you’ll need

8–12+ years of experience in field marketing, demand generation, or regional marketing within B2B SaaS, high ‑ tech, or enterprise software environments.
Experience in the Banking and Financial Services industry desired
Demonstrated success driving pipeline and revenue through complex, multi ‑ channel field and account ‑ based marketing programs.
Deep experience partnering with senior Sales leadership to influence strategy, accelerate deals, and support long ‑ term growth objectives.
Proven ability to operate with autonomy and sound judgment in highly ambiguous environments.
Track record of designing and scaling high ‑ impact field marketing programs across regions or segments.
Advanced proficiency with marketing automation and CRM platforms (e.g., Marketo, Salesforce, Wrike , Tableau ) and performance analytics.
Strong analytical and strategic mindset with the ability to turn insights into action and influence investment decisions.
Executive ‑ level communication, presentation, and stakeholder management skills.
Recognized as a leader and trusted advisor; influences without authority and raises the bar for field marketing execution.
Thrives in a fast ‑ paced, high ‑ growth environment with evolving priorities.

Benefits

Comp & perks

Incentive compensation
Bonus
Restricted stock units

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

field marketingdemand generationaccount-based marketingpipeline accelerationprogram strategybudgetingvendor managementperformance analyticscampaign designsuccess metrics

Soft Skills

influencing strategyautonomysound judgmentanalytical mindsetstrategic mindsetcommunication skillspresentation skillsstakeholder managementleadershipadaptability