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F5

Field Marketing Manager

F5

Field Marketing Manager executing regional marketing programs to support sales and drive revenue growth. Collaborating with sales teams and delivering impactful marketing initiatives.

Posted 5/15/2026full-timeArizona, California, New Jersey, New York • 🇺🇸 United StatesMid-LevelSenior💰 $95,200 - $142,800 per yearWebsite

Tech Stack

Tools & technologies
Tableau

About the role

Key responsibilities & impact
  • Execute regional field marketing plans aligned to quarterly revenue goals, sales priorities, and target account strategies, based on established direction.
  • Plan and deliver integrated field programs including trade shows, roadshows, executive roundtables, user groups, webinars, and targeted account-based initiatives.
  • Manage end-to-end execution of assigned programs, including planning, logistics, promotion, on-site execution, and post-event follow-up.
  • Partner closely with regional Sales teams (AEs and SDRs) to support territory planning, account engagement, and pipeline acceleration.
  • Translate core brand and product messaging into regionally relevant campaigns and event experiences, in collaboration with digital, content, and product marketing teams.
  • Track and report on program performance, including registrations, attendance, and pipeline contribution.
  • Apply performance insights to improve execution quality and inform future program optimization.
  • Manage program budgets and external vendors for assigned initiatives, ensuring accurate forecasting, spend tracking, and reconciliation.
  • Travel approximately 15–30% for on-site event execution and customer engagement.

Requirements

What you’ll need
  • 4–7 years of experience in field marketing, demand generation, or regional marketing within B2B SaaS, high-tech, or enterprise software environments.
  • Proven experience executing field marketing programs that support pipeline generation and sales engagement.
  • Strong working partnership with sales teams, supporting active opportunities and account-focused initiatives.
  • Experience managing multi-channel field programs including events and digital tactics.
  • Hands-on experience with marketing automation and CRM platforms (e.g., Marketo, Salesforce, Wrike, Tableau).
  • Data-driven mindset with the ability to analyze results and apply insights to improve execution.
  • Strong project management and organizational skills; able to manage multiple programs and timelines simultaneously.
  • Clear and professional communicator capable of collaborating effectively across teams.

Benefits

Comp & perks
  • F5 offers a variety of reasonable accommodations for candidates.
  • Incentive compensation.
  • Bonus.
  • Restricted stock units.
  • Health insurance.
  • Retirement plans.
  • Paid time off.
  • Flexible work arrangements.
  • Professional development opportunities.

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
field marketingdemand generationpipeline generationevent managementprogram executiondata analysisbudget managementmulti-channel marketingaccount-based marketingperformance tracking
Soft Skills
project managementorganizational skillscommunicationcollaborationpartnershipinsight applicationtime managementproblem-solvingadaptabilitycustomer engagement