
Senior Analyst, Marketing Analytics
ezCater
full-time
Posted on:
Location Type: Remote
Location: Massachusetts • United States
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Salary
💰 $119,670 - $145,743 per year
Job Level
About the role
- Collaborate closely with senior leaders on exciting business problems, actively shaping the team's strategic direction and focus
- Elevate customer personas and segmentation for personalized marketing, deepening our understanding of target audiences
- Analyze retention and ezRewards Loyalty Program performance, identifying growth opportunities and implementing action plans with cross-functional teams
- Develop insights through in-depth analysis, models, and reports, uncovering new marketing growth opportunities and informing business performance strategies
- Lead the evolution of our Marketing team's experimentation process and documentation, fostering a structured framework for innovation
- Enhance data visualization tools for informed decision-making and empower Marketing teammates
- Utilize data-driven analyses, A/B tests, and statistical models to uncover customer behavior insights and optimize marketing strategies
- Share marketing domain expertise, acting as a thought leader and mentor to peers for collaborative growth
Requirements
- 3+ years of relevant quantitative or technical analysis experience, preferably in marketing or e-commerce
- Strong SQL skills for data manipulation and analysis, coupled with experience in statistical modeling (R or Python preferred)
- Proficiency in marketing attribution methods, return on ad spend, and experimental test design (A/B testing)
- Familiarity with diverse marketing tactics including optimizing customer retention through strategies such as Email, SMS, Push, SEO/SEM, Direct Mail, and more
- Knowledge of modern data exploration and visualization tools like Snowflake, Tableau, Looker, Google Data Studio, or PowerBI, and proficiency in Google Analytics or similar digital analytics platforms
- Effective communication skills to convey data insights across different audiences
- Independent worker with cross-functional collaboration ability and adeptness in presenting insights to stakeholders
- Strong organizational skills, time management, and multitasking capability
- Ability to travel up to 5 days per quarter for Together Weeks, team gatherings and other events, when applicable.
Benefits
- Market competitive salary
- Stock options that you’ll help make worth a lot
- 12 paid holidays
- Flexible PTO
- 401K with ezCater match
- Health/dental/FSA
- Long-term disability insurance
- Mental health and family planning resources
- Remote-hybrid work from our awesome Boston office OR your home OR a mixture of both home and office
- A tremendous amount of responsibility and autonomy
- Wicked awesome co-workers
- Relish (and many more goodies) when you’re in our office
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SQLstatistical modelingRPythonA/B testingmarketing attribution methodsdata manipulationdata analysiscustomer retention strategiesdata-driven analysis
Soft Skills
effective communicationcross-functional collaborationindependent workerorganizational skillstime managementmultitaskingmentoringthought leadership