Field Marketing Manager – Nordics

Eye Security

Field Marketing Manager establishing Eye Security's market presence in the Nordics region. Focused on driving market strategy and lead generation across Sweden, Denmark, and Norway.

Posted 7/22/2026full-timeRemote • 🇸🇪 SwedenMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing field marketing strategies tailored to the Nordics, with a strong focus on partner marketing, demand generation, and event management. Proven ability to translate marketing initiatives into measurable business results while collaborating effectively across functions.

Highest-signal resume keywords

B2B SaaS Marketing ExperienceField Marketing Strategy DevelopmentEvent ManagementPartner MarketingFluent in English and Swedish

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationCampaign PlanningMarket Strategy DevelopmentROI MeasurementProject Management

Soft Skills

Strategic ThinkingSelf-Starter MentalityPartnership MindsetExcellent Organizational SkillsClear Communication

Tools & Technologies

HubSpotMarketing Automation ToolsAI Tools

Industry Keywords

Channel StrategyBrand AwarenessLead QualificationCommercial MindsetCultural Fit

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Build market strategy: Develop a field marketing and channel strategy tailored to the Nordics. Define messaging, positioning, and tactics specific to each market.
Plan and execute campaigns: Identify and develop marketing initiatives, including demand generation, brand awareness, partner co-marketing, and thought leadership, to drive qualified pipeline aligned with our Ideal Customer Profile.
Own the event lifecycle: Identify and select high-value industry events and conferences. Manage all aspects from concept through execution, lead capture, follow-up, and ROI measurement.
Localize content and messaging: Adapt Eye Security's global positioning, content, and campaigns for the Nordics market to resonate with local buyers and partners.
Activate and manage the partner ecosystem: Develop relationships with channel partners and support them with co-marketing assets, enablement resources, and campaign planning to drive pipeline together.
Lead and coordinate events: Represent Eye Security at industry events with commercial thinking and entrepreneurial drive. Host webinars, roundtables, and local workshops that build brand awareness and qualify leads.
Manage agencies and vendors: Brief, oversee, and collaborate with external agencies (PR, content, demand generation) to execute campaigns effectively and on budget.
Own the budget and reporting: Manage the Nordics marketing budget, track spend against plan, measure pipeline contribution, and report on marketing performance and ROI to leadership.
Collaborate across functions: Work closely with Product Marketing, Sales, and the central Marketing team to ensure aligned messaging, coordinated campaign execution, and maximum market impact.

Requirements

What you’ll need

5+ years of experience in B2B SaaS or IT marketing, with proven success in field marketing, partner marketing, or demand generation.
Commercial mindset: Think strategically about pipeline impact, conversion rates, and partner activation. Demonstrate experience translating marketing activities into measurable business results.
Go-to-market execution: Strong track record planning and launching campaigns, managing events end-to-end, and building partner programs from scratch.
Strategic thinking: Ability to develop market entry and expansion strategies, segment audiences, and allocate resources based on ICP and pipeline potential.
Self-starter mentality: Comfortable working independently in a new market with minimal existing structure, while staying aligned with central teams. You'll wear many hats and thrive in ambiguity.
Partnership mindset: Experience collaborating with channel partners, sales teams, and cross-functional stakeholders to achieve shared goals.
Language skills: Fluent in English and Swedish required.
Hands-on project management: Excellent organizational skills, ability to manage multiple campaigns and timelines simultaneously, and comfort with operational execution alongside strategy.
Marketing technology: Familiarity with HubSpot and marketing automation tools is a plus. Comfortable adopting and leveraging AI tools to work more efficiently.
Cultural fit: You thrive in a people-focused culture, communicate clearly, and bring entrepreneurial energy to building something new.

Benefits

Comp & perks

Autonomy and impact: Build the Nordics marketing function from day one. Your work directly shapes market presence and revenue growth in a new region.
Career growth: Transition from market builder to regional leader as we expand. Opportunity to own a strategic part of Eye Security's European growth story.
Competitive compensation: Attractive salary and benefits package.
Collaboration: Work with a talented central Marketing team and sales organization committed to your success.
Company culture: Join a mission-driven company dedicated to protecting SMEs and building a human-centered security culture.
Flexibility: Work-life balance and flexible working arrangements.