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Marketing Automation, Supervising Associate
EYMarketing Automation Expert at EY responsible for managing Brand Marketing and Communications projects. Supporting campaigns and enhancing user engagement through digital marketing tools and strategies.
Tech Stack
Tools & technologiesAEM
About the role
Key responsibilities & impact- Responsible for performing the activities related to Brand Marketing and Communications.
- Support projects involving tactical execution of campaigns end to end, process improvements and educating users on campaign best practices.
- Have a strong background in managing projects and adhering to processes and methodical approach.
- Showcase agility and proactivity in working with stakeholders and engage in solution driven conversations.
- Hands-on experience with lead lifecycle, nurturing, and an in-depth knowledge of email marketing best practices.
- Tactical execution of Marketing Automation campaigns with varying complexities and sizes across channels.
- Orchestrate subject matter expertise in Marketing Automation, Digital Marketing, and Marketo platform usage for the team to implement the tool across the regions.
- Coordinate and liaise with internal and external stakeholders to ensure complete briefing including - all relevant content, assets and target audience parameters are received for campaign execution.
- Working with Marketo country leads and support them with increased Marketo usage and maturity.
- Database management activities such as data clean-up and normalization to improve database quality.
- Management and coordination of report responses, RSVPs using Marketo or event tool platforms.
- Provide project support to all MarTech team members throughout various stages of the project, including testing use cases.
- Regular reporting to key stakeholders on the performance of marketing automation campaigns, provide insights and recommendations to improve campaigns continuously.
- Support process improvements and educate users on campaign best practices.
- Standardization and documentation of technical processes using internal systems and Marketo.
- Able to define and document the functional and technical requirements for executing (developing, deploying, managing, tracking, and measuring) the automated campaigns.
- Act as a brand champion, ensuring that all external campaigns and online content are compliant to firm’s brand and business strategy and adhere to risk and quality safeguards set by EY.
- Work towards organizational objectives along with stakeholders’ project.
Requirements
What you’ll need- Any university degree or college diploma in Digital Marketing or a relevant professional experience
- Min. 8 years of experience in Digital/email marketing
- Strong project coordination skills, including managing internal stakeholder expectations and multiple campaigns
- Must be a detail-oriented, organized self-starter who can work well within a team, and excel in a fast-paced corporate environment, whilst being able to manage multiple priorities and deadlines.
- Ability to review processes and make suggestions for efficiencies and optimization.
- Exceptional communication skills - both written and verbal and must be comfortable with presenting to virtual teams.
- Advanced proficiency with the Microsoft Office suite, especially Excel and Microsoft SharePoint.
- Functional knowledge of AEM will be an added advantage for this role.
- Familiarity with complex, multi-national organizations is highly preferred.
- Ability to translate business needs into technical solutions in MA platform.
- Adherence to data integrity rules (such as GDPR, CANSPAM) is a must.
- Specialist knows his customer journeys well-enough to identify every possible opportunity or data breach and the need for appropriate security and get measures in place to safeguard it.
Benefits
Comp & perks- Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
- Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
- Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
- Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Digital MarketingEmail MarketingMarketing AutomationProject ManagementData ManagementCampaign ExecutionProcess ImprovementTechnical Requirements DocumentationGDPR ComplianceCANSPAM Compliance
Soft Skills
Detail-OrientedOrganizedExceptional CommunicationTeam CollaborationAgility