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Senior Associate – Marketing Automation
EYMarketing Automation Senior Associate focusing on brand marketing and communications campaigns at EY. Supporting projects with tactical execution, process improvements, and stakeholder collaboration.
About the role
Key responsibilities & impact- Tactical execution of Marketing Automation campaigns with varying complexities and sizes
- Experience with supporting email marketing campaigns and using various digital marketing tools, Marketo knowledge is a must
- Coordinate and liaise with internal and external stakeholders to ensure all relevant content, assets and target audience parameters are received for campaign execution
- Provide project support to all MarTech team members throughout the various stages of the project, including testing use cases
- Regular reporting to key stakeholders on the performance of marketing automation campaigns and suggest on improvement avenues that is backed by data
- Support process improvements and educate users on campaign best practices
- Standardization and documentation of technical processes using our internal systems
- Able to define and document the functional and technical requirements for executing (developing, deploying, managing, tracking, and measuring) the automated campaigns
- Act as a brand champion, ensuring that all external campaigns and online content support the firm’s brand and business strategy and compliant to risk and quality safeguards set by EY
- Work towards organizational objectives along with stakeholders’ project
Requirements
What you’ll need- Any university degree or college diploma in Digital Marketing or a related field.
- Understanding of Digital Marketing eco-system and marketing automation
- Experience in Marketing Automation campaign configuration
- Min. 5 years of experience, and min. 3 years with Marketo
- Ability to translate business needs into technical solutions in MA platform.
- Adherence to data compliance policies (such as GDPR, CANSPAM) is a must.
- Specialist knows his customer journeys well-enough to identify every possible opportunity or data breach and the need for appropriate security and get measures in place to safeguard it.
- Strong interest in data management and analytics
- Storytelling and consulting skills
- Attention to detail
- Organized, self-starter who can collaborate with the team, and excel in a fast-paced corporate environment. While being able to manage multiple priorities and deadlines.
- Having Marketo Engage Expert certification is plus.
Benefits
Comp & perks- Continuous learning : You’ll develop the mindset and skills to navigate whatever comes next.
- Success, as defined by you : We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
- Transformative leadership : We’ll give you the insights, coaching and confidence to be the leader the world needs.
- Diverse and inclusive culture : You’ll be embraced for who you are and empowered to use your voice to help others find theirs.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Marketing AutomationEmail MarketingCampaign ConfigurationData ManagementAnalyticsTechnical Requirements DocumentationProcess ImprovementTesting Use CasesDigital Marketing
Soft Skills
StorytellingConsultingAttention to DetailOrganizational SkillsCollaborationSelf-StarterTime ManagementAbility to Manage Multiple PrioritiesCommunication
Certifications
Marketo Engage Expert Certification