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Social Media Content Writer – Supervising Associate
EYSocial Media Manager/Content Strategist at EY supporting digital marketing and managing content strategies for global platforms. Overseeing campaign execution, community engagement, and performance metrics.
About the role
Key responsibilities & impact- Own the end‑to‑end content and community strategy for social media, shaping editorial direction, storytelling, and engagement frameworks across platforms such as LinkedIn, Instagram, YouTube, and internal advocacy channels.
- Develop compelling, audience-centric content for various formats – social media posts, web pages, paid ads, PPTs, PDFs, infographics, and videos – ensuring alignment with EY’s brand voice and business priorities.
- Lead the planning, creation, and publication of high‑quality content, including social posts, leadership narratives, campaign copy, web content, and multimedia scripts, aligned to EY’s brand voice and business priorities.
- Manage and curate content calendars, ensuring consistency, relevance, and timely delivery across campaigns and leadership initiatives.
- Act as the content and community lead for social media campaigns, translating marketing objectives into impactful content and engagement‑led conversations.
- Own online community management, including monitoring conversations, responding to comments and queries, fostering meaningful interactions, and maintaining a consistent, positive brand presence.
- Proactively manage reputation and social listening, identifying risks, escalating sensitive issues, and providing insights to stakeholders based on audience sentiment and trends.
- Shape community‑focused content and discussion themes, driving thought leadership, participation, and trust across priority audiences.
- Partner closely with BMC, business stakeholders, and GDS teams to co‑create content, align messaging, and ensure editorial quality and compliance.
- Provide editorial review and governance, ensuring accuracy, tone consistency, and adherence to EY branding and verbal guidelines.
- Use performance metrics, engagement insights, and community feedback to continuously refine content and community strategies.
- Support content‑led events and experiences (webinars, podcasts, roundtables) through narrative development, promotion, and post‑event community engagement.
- Serve as a trusted advisor to stakeholders on content best practices, platform behavior, emerging formats, and effective community engagement.
- Build and maintain strong relationships with internal stakeholders, Global Delivery Services, and external vendors to ensure seamless execution of digital marketing initiatives.
- Continuously evaluate and improve digital marketing processes, tools, and strategies to enhance efficiency, effectiveness, and innovation.
Requirements
What you’ll need- 10+ years of experience in digital marketing strategy, content creation, social media management, paid media, and marketing communications across global platforms.
- Strong understanding of the digital content ecosystem, including EY.com, SharePoint, employee advocacy platforms, and content repositories, with a focus on producing clear, audience led narratives.
- Proven ability to plan, write, and refine high quality content across formats such as articles, web pages, social media posts, leadership communications, podcasts, and event assets.
- Excellent editorial and storytelling skills, translating complex business, finance, and professional services topics into clear, engaging, and credible content for senior audiences.
- Strong research and analytical capabilities, including competitor analysis, trend identification, and synthesis of insights to inform content strategy and messaging.
- Experience writing for multiple platforms (LinkedIn, Instagram, YouTube, newsletters, blogs), with an understanding of tone, format, and audience expectations for each.
- Ability to collaborate with stakeholders to develop content aligned with business objectives, brand guidelines, and thought leadership priorities.
- High attention to detail, with strong editing, proofreading, and quality control skills to ensure accuracy, consistency, and clarity.
- Proficiency in MS Word and PowerPoint for drafting, structuring, and presenting content narratives; working knowledge of analytics to assess content performance.
- Strong project and time management skills, managing multiple content deliverables while meeting deadlines.
- Adaptable, feedback driven mindset, comfortable working in fast paced environments and iterating content based on stakeholder input.
Benefits
Comp & perks- Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
- Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
- Transformative leadership: We’ll give you insights, coaching, and confidence to be the leader the world needs.
- Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital marketing strategycontent creationsocial media managementpaid mediamarketing communicationseditorial skillsstorytellingresearch and analytical capabilitieseditingproofreading
Soft Skills
collaborationattention to detailproject managementtime managementadaptabilityfeedback driven mindsetrelationship buildingstakeholder managementcreativitystrategic thinking