Extu

Product Marketing Manager

Extu

full-time

Posted on:

Location Type: Hybrid

Location: Atlanta • United States

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Salary

💰 $85,000 - $95,000 per year

About the role

  • Own and evolve Extu’s messaging architecture, ensuring clarity and consistency across audiences
  • Define and advance Extu’s category narrative (Channel Intelligence Platform)
  • Develop differentiated value propositions for enterprise buyers, partners, and influencers
  • Lead competitive positioning strategy, including battlecards, differentiation frameworks, and market intelligence
  • Ensure consistent positioning across marketing campaigns, sales materials, PR, analyst communications, and executive messaging
  • Partner with Program Management to organize and drive Client Panel activities—coordinating agendas, shaping discussion topics, sharing roadmap updates, and synthesizing insights into actionable recommendations for Product, Sales, and Marketing.
  • Own launch strategy for new products, features, and enhancements
  • Develop and execute comprehensive go-to-market plans in partnership with Growth Marketing, Product, Sales, and Leadership
  • Build and maintain core sales enablement materials, including pitch decks and objection-handling guides
  • Own relationships with key industry analysts (e.g., Gartner, Forrester, IDC), including regular briefings and strategic updates.
  • Define and track KPIs tied to launches, positioning effectiveness, PR impact, and sales enablement adoption.

Requirements

  • 5+ years of experience in B2B marketing, with significant exposure to product marketing, positioning, and integrated campaigns
  • Proven ability to develop messaging frameworks and bring products to market
  • Strong writing and editorial judgment with experience guiding and approving copy
  • Experience supporting sales enablement initiatives and executive thought leadership
  • Experience leveraging marketing and analytics tools; Salesforce preferred
  • Comfortable operating in a fast-paced, high-growth organization
  • Data-driven mindset with the ability to translate insights into action.
Benefits
  • Robust Health Coverage – Comprehensive and generously funded, because your well-being matters.
  • Peace of Mind, On Us – Complimentary short-term disability and term life insurance, with options to boost coverage if you’d like.
  • Time Off, Your Way – Our Flexible PTO Program empowers you to take the time you need, when you need it.
  • Work Where It Works – Enjoy the balance of hybrid work schedules designed to flex with your life.
  • Growth is Our Love Language – Every employee gets access to LinkedIn Learning, plus curated opportunities for courses, conferences, and certifications.
  • Give Back with Heart – One paid day each year to support the cause you care about most. We also proudly support local charities like Children’s Healthcare of Atlanta and Agape, with volunteer opportunities throughout the year.
  • Celebrate the Wins – Our employee rewards and recognition program is second to none. Shine Bright – We honor Star Performers quarterly and roll out the red carpet for our annual Elite Performers.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingproduct marketingmessaging frameworkssales enablementgo-to-market planscompetitive positioningKPI trackingmarket intelligencevalue propositionseditorial judgment
Soft Skills
communicationleadershiporganizationalwritinganalytical thinkingcollaborationstrategic thinkinginsight synthesisrelationship managementadaptability