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Senior Field Marketing Specialist – US Public Sector
Extreme NetworksSr. Field Marketing Specialist driving US public-sector pipeline for Extreme Networks, a cloud-driven networking company.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in defining and executing field marketing strategies tailored for public-sector segments, with a strong focus on pipeline growth, conversion optimization, and collaboration across sales and marketing teams. Proficient in leveraging data analysis and marketing operations to drive measurable results and exceed revenue targets.
Highest-signal resume keywords
Field Marketing StrategyPipeline AttributionDemand Generation FunnelsSalesforceUS Public Sector Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Pipeline AccountabilityROI OptimizationLead Management SystemsAccount-Based CampaignsOmnichannel StrategiesDigital ExperiencesRevenue OperationsConversion AnalysisScalable Marketing OperationsSales Process Understanding
Soft Skills
Exceptional Communication SkillsHighly OrganizedStrong Partnership Skills
Tools & Technologies
SalesforceHubSpotData Analysis Platforms
Certifications & Qualifications
Bachelor's Degree in MarketingMBA Preferred
Industry Keywords
B2B EnvironmentsPublic SectorFederal Public SectorMarketing GoalsSales Targets
About the role
Key responsibilities & impact- Define and execute field marketing strategy for assigned public-sector segments in alignment with corporate objectives, marketing goals, and sales targets
- Own end-to-end planning and execution of field marketing strategies and tactics
- Design repeatable, scalable programs and processes that generate predictable pipeline growth
- Build and refine strategy using ROI analysis, pipeline attribution, and predictive analytics
- Deliver measurable pipeline targets and manage conversion across segments, target accounts, and verticals
- Optimize programs and processes to improve conversion rates
- Collaborate with Sales, Channel, BDR, Corporate Marketing, Marketing Services Operations, Integrated Campaigns, and Digital teams
- Partner with product marketing and creative teams on value proposition messaging and content strategy
- Identify and customize sales assets to support successful campaigns and the sales motion
- Create and execute joint go-to-market strategies with key partners
- Support regional direct/channel strategy and growth marketing initiatives for the Americas region
- Travel domestically 20%–25%
Requirements
What you’ll need- Bachelor's degree in Marketing, Business, or related field required; MBA preferred but not required
- 7+ years of experience scaling field marketing programs in fast-growing technology companies
- Direct pipeline accountability and a proven track record of exceeding revenue targets
- Experience in US Public Sector and US Federal Public Sector required
- Deep understanding of demand generation funnels, sales processes, and revenue operations in B2B environments
- Ability to create digital experiences, account-based campaigns, and omnichannel strategies beyond traditional events
- Experience implementing scalable marketing operations, lead management systems, and cross-functional workflows
- Strong partnership skills with sales leaders and ability to discuss pipeline, conversion, and revenue impact
- Advanced proficiency in pipeline attribution, conversion analysis, and ROI optimization
- Experience with Salesforce, HubSpot, and other data analysis platforms
- Exceptional written and verbal communication skills
- Highly organized, able to prioritize and deliver results across multiple demand generation initiatives in a fast-paced environment
- Willingness to travel domestically 20%–25%
Benefits
Comp & perks- No specific benefits, perks, or compensation extras are stated in the posting