Marketing Leader – AI and Innovation

Extreme Networks

Marketing AI leader scaling responsible AI adoption across Extreme Networks’ cloud-driven networking business. Establishing AI governance, literacy programs, pilots, and cross-functional councils.

Posted 8/5/2026full-timeRemote • North Carolina • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in driving AI adoption and scaling within marketing, focusing on strategic alignment, governance frameworks, and cross-functional collaboration. Proven ability to lead initiatives and influence stakeholders while developing AI literacy and measuring marketing performance through KPIs.

Highest-signal resume keywords

AI Adoption StrategiesGenerative AI PlatformsChange Management LeadershipCross-Functional CollaborationMarketing Performance Analytics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content CreationDemand GenerationData AnalyticsBrand StrategyAI Governance FrameworksKPI DevelopmentMarketing Automation SystemsAI Literacy ProgramsPilot Project ManagementEthical AI Considerations

Soft Skills

Influencing StakeholdersCross-Organizational InfluenceCultural Change LeadershipCommunication PlanningTraining and Development

Certifications & Qualifications

Bachelor’s Degree in MarketingMBA or Advanced Degree Preferred

Industry Keywords

AI TechnologiesMarketing ROIMarketing AI CouncilOperational ConsiderationsBest Practices for AI Scaling

About the role

Key responsibilities & impact

Drive adoption and scaling of AI technologies across the marketing organization
Align AI tools and strategies with broader business objectives
Identify and prioritize high-impact AI-driven marketing use cases
Pilot generative AI initiatives to improve efficiency, personalization, and marketing ROI
Establish and chair a cross-functional Marketing AI Council
Develop AI governance frameworks and usage guidelines addressing ethical, operational, and security considerations
Represent marketing on the corporate IT-led AI Council and share best practices across the organization
Lead AI literacy programs and marketer training
Drive cultural and behavioral change supporting AI adoption
Create communication plans for pilot-project wins, lessons learned, and insights
Influence cross-functional teams and stakeholders to build buy-in
Develop and track KPIs measuring AI impact on marketing performance
Present updates and insights to the CMO and senior leaders

Requirements

What you’ll need

10+ years in marketing across content creation, demand generation, analytics, and brand strategy
At least 5 years in management or leadership focused on change management and cross-functional collaboration
Familiarity with generative AI platforms, marketing automation systems, and data analytics tools
Understanding of AI adoption curves and best practices for scaling AI in large organizations
Proven ability to lead initiatives without direct authority through cross-organizational influence
Experience founding or leading councils, task forces, or similar collaborative bodies
Bachelor’s degree in marketing, business administration, or a related field
MBA or advanced degree preferred

Benefits

Comp & perks

Encourages people from underrepresented groups to apply
Inclusive workplace committed to fostering an atmosphere where all employees thrive
Commitment to preventing discrimination and harassment