Senior Director, North America Field Marketing

Extreme Networks

Senior Director, Field Marketing overseeing AI-enabled field marketing strategy across North America and Latin America. Collaborating with teams to drive pipeline, revenue influence, and market presence.

Posted 6/11/2026full-timeRemote • Texas • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Own the Americas field marketing strategy, aligned to Extreme’s revenue goals, regional sales priorities, and vertical market focus.
Translate corporate GTM strategy into regional, segment‑specific field plans across Canada, US, and Latin America markets.
As a strategic partner with Sales and Channel leadership, align plans on where, when, and how investments will generate the highest return.
Lead the innovative use of AI across field marketing, including:
- AI-enabled creation of repeatable, on brand, bill-of-materials for regional and vertical campaigns
- Predictive account and territory prioritization
- Event and program performance analysis
- AI‑enabled personalization for executive and ABM experiences
- Automated post‑event follow‑up
Apply AI insights to optimize budget allocation, program mix, and regional investments in real time.
Champion a test‑and‑learn culture, using AI to shorten feedback loops and continuously improve ROI.
Own the planning and execution of high‑impact field programs, including:
- Industry and partner MDF events
- Executive dinners and C‑suite engagements
- Roadshows, regional activations, and customer forums
- Account‑based targeted demand (1:1, 1:few)
Tightly integrated programs with digital demand, ABM, BDR, corporate campaigns, and partner marketing.
Drive consistent messaging, positioning, and value articulation in partnership with Product Marketing.
Own the Americas field marketing results, including:
- Weekly reporting on marketing‑sourced and influenced pipeline
- Revenue impact and deal acceleration
- Program‑level ROI and cost efficiency
Measure and help teams understand success metrics for every field investment to improve decision-making.
Use AI and advanced analytics to surface insights, trends, and ROI optimization opportunities.
Lead, mentor, and scale a team of regional field marketing leaders and managers.
Build a teamwork-first, high‑performance, outcomes‑driven culture focused on accountability, innovation, and collaboration.
Influence cross‑functional stakeholders without relying on heavy process or hierarchy.

Requirements

What you’ll need

10+ years of B2B field, regional, or integrated marketing experience, including senior leadership roles in a SaaS or enterprise technology environment.
Proven success driving +$1B pipeline and revenue impact in a B2B SaaS technology company.
Experience supporting direct sales and channel‑led GTM motions.
Strong understanding of enterprise buying cycles, multi‑stakeholder deals, and executive audiences.
Demonstrated experience applying AI in marketing—beyond experimentation—to improve targeting, execution efficiency, personalization, and ROI.
Strong analytical orientation with the ability to connect marketing activity to pipeline, revenue, and lifetime value.
Fluency with CRM, marketing automation, ABM platforms, and analytics tools; comfort partnering deeply with Marketing Ops and RevOps teams.
Executive‑level communication and stakeholder management skills.
Ability to operate effectively in a fast‑paced, matrixed, global organization.
Hands‑on leadership style with a bias toward action, experimentation, and continuous improvement.

Benefits

Comp & perks

Medical, dental, and vision insurance
Flexible work schedules and work-from-home opportunities where role permits
Paid time off, including open time off in eligible markets and statutory leave in all markets
Paid holidays in accordance with local practice
Retirement savings programs, including 401(k) matching in the United States
Employee Stock Purchase Program, where eligible
Adoption assistance and fertility treatment support, where eligible
Flexible spending accounts, where eligible
Employee assistance program
Tuition reimbursement, where eligible
Life and disability insurance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketingfield marketingAI in marketingpredictive analyticsaccount-based marketing (ABM)pipeline managementrevenue impact analysisprogram ROI measurementcampaign performance analysisbudget optimization

Soft Skills

leadershipteam mentoringcross-functional collaborationstakeholder managementcommunicationinnovationaccountabilitystrategic thinkinganalytical orientationadaptability