Product Marketing Manager
Extensiv
full-time
Posted on:
Location Type: Hybrid
Location: Sandy • Utah • 🇺🇸 United States
Visit company websiteSalary
💰 $95,000 - $115,000 per year
Job Level
Mid-LevelSenior
About the role
- Actively seek out the voice of customer, building and defining target buyer, influencer, and customer personas
- Develop and execute product positioning, feature rollouts, and launch plans
- Define go to market strategies, working cross-functionally with customer-facing teams
- Understand the competitive landscape and provide competitive analysis
- Build out the ideal customer lifecycle, with understanding and focus on driving customer retention and upsell
- Craft engaging and high-quality product-driven content
- Collaborate with Product Management to obtain a deep knowledge of the product
- Collect, measure, and analyze effectiveness of Product Marketing programs
- Manage multiple projects and ensure all deadlines are met
Requirements
- 4+ years of Product Marketing experience
- Bachelor's degree in related field
- Pendo – or familiarity with other Digital Experience Platforms
- Experience with B2B SaaS software
- Experience using Salesforce or similar CRM system
Benefits
- Professional development opportunities
- Flexible working arrangements
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Product MarketingCompetitive AnalysisCustomer RetentionUpsell StrategiesContent CreationProject ManagementGo to Market StrategiesProduct PositioningFeature RolloutsData Analysis
Soft skills
CollaborationCommunicationCross-functional TeamworkCustomer FocusAnalytical ThinkingTime ManagementCreativityProblem SolvingInterpersonal SkillsAdaptability