Business Development Representative

Extendicare

Business Development Representative driving sales and client retention in Eastern Canada for Extendicare. Developing relationships with key customers and managing territory growth strategies through consultative selling.

Posted 5/13/2026full-timeMarkham • 🇨🇦 CanadaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Develop territory sales and meet sales objectives for assigned territory
Builds partnerships with key customers, suppliers, and industry associations.
Business Development and Client Retention in Eastern Quebec and New Brunswick.
Consultative selling and promotion of products and service within customer segments in assigned territory
Plans and conducts programs and activities (in-services, continuing health education programs, regional meetings etc.) that will drive growth of the SGP brand in territory.
Attends industry trade shows for territory.
Manages Chain Accounts and Conducts Regular Business Reviews
Identifies opportunities in their accounts that require multifunctional team approach and works with the team to set an objective that will drive sales.
Heavy concentration on building and developing the SGP base business
Serves as the main point of contact for their account.
Uses company resources appropriately to move towards achievement of set goal(s) for the account.
Build solid business relationships, in a competitive market, which will support the growth of the current client base while at the same time meet financial objectives
Provide analytic insight into territory data, issues, and opportunities, utilizing all available company resources.
Manage the annual budget for territory activities and programs.
Report on new product ideas/suggestions, market trends and competition.

Requirements

What you’ll need

Post-secondary school education with emphasis on business or health care services required.
Must have three to five years of business development or sales experience, ideally in LTC, Retirement or Senior Living
Bilingual in French and English
Own Transportation
Proven ability to build business partnerships and to deal effectively with all levels of management.
Experience with developing an Annual Business Plan for Territory, focusing on business planning steps within span of control, as well as needs from cross-functional partners.
Ability to present information clearly and effectively both verbally and in writing; an active listener who projects a professional demeanor
Customer-focused attitude, with the ability to understand, anticipate and identify customer needs while using information to provide the best individualized service.
This role will require domestic travel to cover the given geography in Eastern Quebec and New Brunswick (30% - 50%).
Travel required to interface with SGP Partners on a regular basis.
Occasional weekend travel required for company meetings, trade shows and/or SGP Partner conferences.
There is some lifting of sample products not to exceed 30 lbs.

Benefits

Comp & perks

Continuous mentorship, support for life-long learning and growth opportunities
Opportunities for advancement and career growth within the organization
A rewarding and meaningful work experience where you can enrich your life and the lives of others through your work.
Employee Family Assistance Program.
Robust benefits package.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

business developmentsales experienceannual business plan developmentterritory managementdata analysiscustomer segmentationconsultative sellingmarket trend analysisfinancial objectives managementaccount management

Soft Skills

bilingual in French and Englishrelationship buildingeffective communicationactive listeningcustomer-focused attitudeprofessional demeanorteam collaborationproblem-solvingpresentation skillsorganizational skills