Exploding Kittens, Inc.

Community Manager

• IRL Community Engagement and “Out of Box Partnerships”: Strategize, coordinate, develop KPIs and execute domestic events including festivals, conventions, hobby store game nights, seasonal retailer activations, in-store and pop-up demos.
• Grassroots Marketing, Sampling & Outreach: Identify and connect with event organizers, hire agencies and influencers (beyond social media and gaming spaces), reach out to bars, cafes, hobby stores, and other venues to get our games in front of new audiences, develop KPIs and gather data.
• Leading the TikTok Shop strategy and execution and collaborating with internal Sales, CS, Logistics teams and external Shop contractors & UGC creators, ensuring launches and priorities align with broader Marketing Team goals.
• Digital Community Engagement: Strategize, manage and nurture connections with fans through email newsletters, live streams, and organic UGC initiatives across lifestyle/parenting/entertainment (not just gaming) and more.
• Hobby Store Marketing Partnerships: Support and grow relationships with hobby stores; manage event kits, samples, giveaways, and special promotions.
• Brand Representation: Act as the friendly, energetic external face of the EK marketing team at every activation, ensuring we leave a lasting positive impression. Able to lead conversations and drive results with a wide variety of personalities (including EK executives).
• Performance and Budget Tracking: Manage post-event follow-up and reporting including internal and external budgets, lead reporting, thank-you emails, ROI analysis and performance summaries.
• Support initiatives: by coordinating product sampling campaigns, and community event activations. As well as strategizing long term revenue and marketing implications of the campaign.

Marketing Manager – Community & Experience