Senior Product Manager, AdTech Identity Graph

Experian

Senior Product Manager developing Experian’s digital and offline identity graphs for adtech and marketing. Shaping product strategy, roadmaps, data governance, and commercialization with cross-functional teams.

Posted 8/7/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $143,000 - $155,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product management with a focus on identity graphs, including the ability to create product roadmaps, oversee data governance, and collaborate with cross-functional teams to drive product success in the adtech/martech ecosystem.

Highest-signal resume keywords

Product ManagementIdentity GraphsConsumer MarketingData GovernanceAdtech/Martech Ecosystem

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product StrategyProduct RequirementsRoadmap DevelopmentPerformance Metrics MonitoringData Quality Improvement

Soft Skills

CollaborationCommunicationProblem Solving

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

AdtechMartechData SciencePrivacy RequirementsMarket Analysis

About the role

Key responsibilities & impact

Implement product strategy for digital and offline identity graphs
Understand market needs, market conditions, and competitive dynamics
Create product requirements and roadmaps
Work with data science on R&D and with engineering teams to build and deliver products
Collaborate with product commercialization leads launching products
Report to the Senior Director of Product Management
Oversee downstream uses of graph products for internal and external use cases
Convert needs into requirements for building and maintaining online and offline identity graphs
Guide delivery of product roadmaps for new graph products and enhancements
Monitor graph product performance metrics and lead improvement opportunities
Oversee privacy and data governance requirements
Engage data partners to improve data supply networks and upstream data quality
Guide improvement projects and test new MVPs with strategy, data science, and development teams
Implement future-state plans and strategies for building identity graphs
Participate in trade association working groups such as NAI and IAB
Minimal travel depending on work location

Requirements

What you’ll need

Bachelor's degree or equivalent relevant experience required
5+ years of strong consumer marketing experience with understanding of the adtech/martech ecosystem
3+ years of experience in a Product Manager role
Hands-on experience with identity graphs used for online and offline marketing and advertising
Ability to formulate ways to overcome obstacles and drive product success in the market
Ability to own the path forward for existing and new products
Experience explaining complex concepts simply to varied internal and external audiences
Minimal travel may be required depending on work location

Benefits

Comp & perks

Flexible Time Off: 20 Days
Variable pay opportunity
Great compensation package and bonus plan
Medical, dental, and vision benefits
Matching 401K
Flexible work environment
Ability to work remote, hybrid, or in-office
Volunteer time off
Vacation
Sick time
12 paid holidays