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E

Senior Data Analyst – SME CRM

Experian

Senior Data Analyst enhancing CRM strategies through data insights for Experian. Collaborating to optimize customer relationship management utilizing analytical intelligence.

Posted 7/7/2026full-timeRemote • 🇧🇷 BrazilSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in data analysis and CRM analytics to drive customer engagement and retention through actionable insights. Proficient in SQL, Excel, and BI tools to monitor and optimize marketing campaigns effectively.

Highest-signal resume keywords
Data AnalysisCRM AnalyticsSQL ProficiencyPower BIA/B Testing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Data AnalysisCRM AnalyticsSQLExcelGoogle SheetsPower BITableauA/B TestingPythonR
Tools & Technologies
SalesforceAdobe CampaignNBO/NBA Applications
Industry Keywords
Customer EngagementConversionRetentionAnalytical ModelingExperimentation Methodologies

Tech Stack

Tools & technologies
PythonSQLTableau

About the role

Key responsibilities & impact
  • Connect customer data and behavior to CRM decision-making
  • Translate analytical models into practical CRM actions
  • Contribute to increasing customer engagement, conversion, and retention
  • Monitor performance of campaigns using NBO/NBA

Requirements

What you’ll need
  • Strong experience in data analysis, CRM analytics, and marketing analytics
  • Advanced proficiency in SQL for extraction and analytical modeling
  • Advanced knowledge of Excel or Google Sheets
  • Experience with BI tools such as Power BI and Tableau
  • Familiarity with NBO/NBA applications and propensity models
  • Experience with A/B testing and experimentation methodologies
  • Knowledge of CRM platforms such as Salesforce and Adobe Campaign
  • Knowledge of Python, R, or other analytical languages is desirable

Benefits

Comp & perks
  • Opportunities for professional development
  • Inclusive, people-centered culture
  • Wellness program