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Senior Data Engineer – Marketing
ExperianSenior Marketing Data Engineer at Experian leading integration of data across multiple platforms. Migrating from Adobe Analytics to Customer Journey Analytics and building foundational AEP implementation.
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
data architecturedata engineeringExtract, Transform, Loaddata modelingpipeline developmentmarketing attribution modelsdata governancetag management solutionsdata layer designcustomer journey analysis
Soft Skills
communicationcollaborationguidancetranslating requirements
Tools & Technologies
Adobe AnalyticsSalesforceTableauPower BIAlteryxCJAAEP
Industry Keywords
digital analyticscustomer data platformsdata privacyreportingweb analytics
Tech Stack
Tools & technologiesTableau
About the role
Key responsibilities & impact- Lead the integration of customer data across web analytics, CRM, marketing automation and related platforms
- Architect and manage the migration from Adobe Analytics to CJA, ensuring seamless data flow and reporting
- Collaborate with Adobe and team members to establish and improve our AEP foundation
- Build a marketing attribution model using AEP and CJA insights
- Guide communication between business and technical teams, translating requirements into data solutions
- Help develop data engineering pipelines to transform and analyze marketing and customer data
- Analyze web and marketing performance data to create applicable insights on customer behavior, campaign effectiveness, and conversion optimization
- Provide guidance on best practices for data governance, privacy, and tagging architecture
- Contribute to the creation of dashboards and reports using tools like Tableau, Power BI, and Alteryx
Requirements
What you’ll need- 5+ years of experience in digital analytics, data architecture, or related fields
- Expertise with Adobe Analytics and Salesforce
- Experience in data engineering, including Extract, Transform, Load processes, data modeling, and pipeline development
- Hands-on skills with at least one of the following: Tableau, Power BI, or Alteryx
- Experience creating marketing attribution models and analyze customer journeys
- Experience with tag management solutions and data layer design
- Background in managing CDP implementations
- Familiarity with AEP and CJA
Benefits
Comp & perks- Flexible Time Off: 15 Days
- Core benefits including medical, dental, vision, and matching 401K
- Flexible work environment, ability to work remote, hybrid or in-office
- Flexible time off including volunteer time off, vacation, sick and 12-paid holidays